Lightning-in-a-bottle characters, a world we've never seen, and something to say. AMC's Dan McDermott breaks down what separates a hit from everything else. The post AMC’s Content Chief Reveals The Three-Part Formula Behind Every Hit Show appeared first on AdExchanger.
The New Attribution Kraft Heinz owns iconic American grocery brands – but it’s in a slump. Now it’s betting on new marketing flagships for a turnaround. To that end, the company signed a multiyear deal with Disney to put its food inside Disney parks, resorts and cruises, while also securing the right to use Disney characters [...]
taxi top media with immersive in-ride video, SOMO and ember ...help brands reach riders in moments that are highly contextual and focused The post SOMO and ember Bring In-Car Video Taxi Advertising to Vegas first appeared on OOH TODAY.
Restaurants are engaged in an all-out value war. The problem is that many of them are fighting the wrong battle. The post Restaurant Value Strategy Has Nothing to Do With Price appeared first on The LOOMIS Agency.
The Million Dollar Sellers group convened last week in New York City during and around Amazon’s own Seller Growth Summit event. MDS, as the 10-year-old membership-based community of Amazon sellers is known, is probably the closest thing there is to a trade association representing the interests of Amazon sellers, according to Eugene Khayman, a co-founder [...]
Major League Soccer has launched 'Can I Kick It?', an anthemic spot as part of their 'MLS Is Back' campaign. The commercial features a host of MLS stars alongside cultural icons such as Magic Johnson, David Beckham, Kevin Durant, and Matthew McConaughey. Directed by Romain Chassaing and edited by Ed...
KAYAK has introduced a new campaign titled 'Bookboards' aimed at addressing the common issue of group trips that never materialize beyond the planning stage. According to recent research conducted by KAYAK, a significant 84% of travelers have experienced group travel plans that failed to progress pa...
The holding company will also manage Uber’s sports marketing business
The macaroni & cheese brand saw an opportunity in a "sleepy" category.
In this week's Week in Charts, Greg Peters on Netflix's live strategy, IVT threatens digital budgets, and war hits Publicis' Middle East revenues. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Three-Quarters [...]
