The Pontifícia Universidade Católica do Paraná (PUCPR) has launched a new campaign titled 'Never Stop Thinking,' developed in collaboration with 404 Innovation Studio. The campaign introduces the Humanitas Code, a free and open protocol aimed at safeguarding human judgment when engaging in conversat...
The submission portal for ADWEEK Agency of the Year: Breakthroughs 2027 is now open. New in 2027, ADWEEK Agency of the Year: Breakthroughs will honor the most creative and innovative […]
As the CPG unifies its media account under Publicis Groupe, a source told ADWEEK it will withdraw from Coca-Cola’s global media pitch
Google will not be required to divest key parts of its advertising business, even after a federal court ruled that the tech company operated illegal monopolies in the publisher ad server and ad exchange markets.
THE ORIGINAL? Ford Country Squire – 1965 Click the image to enlarge Source : Pinterest / Ads from the Mad Men era Agency : JWT (USA) LESS ORIGINAL Citroën C5 Break / Estate – 2002 Click the image to enlarge Source : EBay Agency : BETC Paris (France)
With so many ad tech vendors to choose from, where should brands and agencies begin? CartographAI, a new startup from two buy-side veterans, wants to help advertisers pick the right tech partners by using assessment criteria that weigh what media buyers actually care about, rather than publicly-available marketing materials. CartographAI is the brainchild of former [...]
New CMO Mark Anthony Edmonson is moving beyond charity-minded messaging.
The NFL and TikTok team up for expanded partnership.
Chair of Olshan’s Intellectual Property Law Group and Co-Chair of the firm’s Brand Management & Protection Group Mary Grieco, Brand Management & Protection associate Morgan Spina and Corporate associate Rachel Gold authored a guidance note in OneTrust DataGuidance (subscription required) entitled “California - Cookies & Similar Technologies.” Focusing on cookies and similar tracking technologies under [...]
We analyzed 262 measured OOH campaigns. In the typical campaign, 57% of the people who saw the ad exactly once, while the The post One Media Buy, Two Very Different Audiences first appeared on OOH TODAY.
