One Media Buy, Two Very Different Audiences
We analyzed 262 measured OOH campaigns. In the typical campaign, 57% of the people who saw the ad exactly once, while the The post One Media Buy, Two Very Different Audiences first appeared on OOH TODAY.
Brand Genius? Colin Jost Is Just Happy He’s a ‘Non-Idiot’
Colin Jost wouldn’t necessarily call himself a Brand Genius: “I would have been very happy with non-idiot,” Jost told ADWEEK. But at ADWEEK, we beg to differ, with Jost becoming […]
Boathouse’s Tyler Adams Lives Life in the Fast Lane as a Supermoto Racer
The senior creative director spends his weekends riding and racing across California.
ADWEEK Tech Advantage: AI’s Honeymoon With Advertisers Gets a Reality Check
Brands, agencies and AI labs confront the less glamorous parts of the buildout—performance, control and who's actually accountable when it breaks.
Why Buy Two Out-of-Home OOH Sites Less Than 2km Apart on Orchard Road?
Buying two outdoor advertising sites less than 2km apart on Orchard Road does not necessarily mean buying the same audience twice. Mandai Wildlife Reserve’s campaign at voco Orchard and The Heeren shows how nearby Out of Home media locations can perform different jobs: a solus static display at voco creates uninterrupted visual ownership, while digital [...]
Why Orchard Road Outdoor Advertising Works for Mandai Wildlife Reserve
Orchard Road is not one single audience, and not every family brand will work equally well across the entire shopping belt. What makes voco Orchard different is its position in the western end of Orchard Road which is close to the Claymore, Ardmore, Cuscaden and Tanglin residential enclave. Voco Orchard also houses luxury retail and [...]
CTV Can’t Out-Google Google, So It Should Play A Different Game
Connected television is projected to grow 14% in 2026, faster than the overall advertising market, according to IAB. But continued growth depends on proving that CTV delivers business results, not merely audiences and impressions. CTV can solve two industry problems at once. First, it can prove the outcomes-based value of premium brand advertising, including its [...]
The FTC Isn’t Buying Amazon’s Auction Dynamics; Highlighting The Humans Behind The Ads
You’ve Got To Be Bidding Me A Big Tech platform is being sued by the federal government for allegedly manipulating ad auctions. And this time, it isn’t Google. It’s Amazon. A lawsuit filed by the Federal Trade Commission (FTC) and 22 state attorneys general on Monday accuses Amazon of making advertisers pay more than necessary [...]
Jellyfish & HOKA Turn New York Running Into a Citywide Competition
Strava Challenge Makes Runners Part of the Creative With Borough Results Appearing Across Digital Out-of-Home & Social The post Jellyfish & HOKA Turn New York Running Into a Citywide Competition first appeared on OOH TODAY.
Lamar Celebrates Grandparents’ Day 2026
Families can display their grandparents’ photo on a nearby Lamar digital billboard by visiting LamarGrandparentsDay.com The post Lamar Celebrates Grandparents’ Day 2026 first appeared on OOH TODAY.