How Jen Zeszut Built Goodles by Out-Weirding Industry Giants
The macaroni & cheese brand saw an opportunity in a "sleepy" category.
Week in Charts: Greg Peters on Netflix’s Live Strategy, IVT Threatens Digital Budgets, and War Hits Publicis’ Middle East Revenues
In this week's Week in Charts, Greg Peters on Netflix's live strategy, IVT threatens digital budgets, and war hits Publicis' Middle East revenues. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Three-Quarters [...]
Lucozade switches Omnicom agencies in search of sport
After seven years at Adam & Eve (via DDB and then TBWA), Lucozade has switched its business to Dark Horses, also part of TBWA and more specifically focused on sports marketing and fan engagement. We Are Social will continue working on Lucozade’s social media account. Given that Lucozade’s focus has been on its presence in [...]
Can The Economist reach a younger audience? Exposure’s subtle shift
The Economist‘s 38 year stint with AMV BBDO only came to an official end in May this year, although the business moved to a project-basis in 2022 and Proximity created 2019’s “Never stop questioning”. Already we have a new campaign by Exposure, which is aimed at reaching a younger audience. “Know it before you need [...]
Forget The Shiny Objects And Focus On Fundamentals
In marketing, there’s always a shiny new object to admire, whether it’s a (supposedly) smarter algorithm or a platform promising effortless performance. But the fundamentals always still matter more than whatever’s trending, says Sharona Sankar-King, chief data and product officer at Havas Media Network, North America, on this week’s episode of AdExchanger Talks. Driving profitable [...]
Mondelez’s Mindy Shaltry & Wes Saraceni on Breaking Down the Marketing and Sales Divide
Reshaping the traditional funnel to build more connected consumer experiences.
EXCLUSIVE: Behr Elevates Andy Lopez to CMO as It Paints a More Digital Future
Behr has elevated Andy Lopez to CMO, broadening his remit to include product strategy, marketing, and innovation.
AMF’s Retro Rebrand Aims to Win Over Gen Z Without Losing the League Crowd
A new logo, tagline, and alley decor lean into nostalgia as the bowling operator tries to serve two very different audiences at once
WPBL Unveils Team Identities for Inaugural Women’s Baseball League
The Women's Professional Baseball League (WPBL) has introduced the names, uniforms, and visual identities of its four inaugural teams, in collaboration with Toronto-based agency Arrivals + Departures. Each team's identity is inspired by a trailblazing woman connected to the team's city or the histor...
Can Andy Burnham put a smile on the British economy?
And does it matter anyway? The economy’s the economy whoever you are and it’s hardly in a great place. But mood matters for companies trying to make a go of it and persuade consumers to dip into their hardly bulging pockets. Arguably Burnham’s predecessor as PM Keir Starmer shot himself in the foot by telling [...]