Qualia Life Sciences has launched a new advertising campaign featuring Troy Aikman, a Hall of Fame Quarterback and co-owner of the brand. The campaign, directed by Bradley J. Ross of Open Swim, consists of three spots that draw from Aikman's personal experiences with performance and longevity. The f...
The Connecticut Department of Public Health has launched a new campaign titled 'It's Tox-Ick,' designed to raise awareness about the dangers of vaping, particularly targeting teens, young adults, and parents. The campaign uses a blend of dark humor and horror to communicate the harmful effects of to...
Plus, why product innovation must precede any brand refresh.
Why great sponsorships need more than assets.
Social media is having a cow about the size of the Bulls logo vs. sponsor Plus500.
This post was created in partnership with Fluent Consumers can tell when a brand doesn’t have an authentic purpose—but they’ll go the distance for brands that do. During an ADWEEK […]
MS NOW was second in the total day demo thanks to its double-digit performance.
City pages SEO has become an essential strategy for local businesses looking to improve their visibility in local search results. I personally believe that it’s one of the best ways... The post City Pages – The Key to a Successful Local SEO Strategy appeared first on PGN Agency.
FOR IMMEDIATE RELEASE Two of the industry’s most consequential leaders receive the program’s highest individual honors. New York, NY — October 12, 2026 — AdExchanger today named Kristi Argyilan, Chief Commercial Officer at The Trade Desk, and Lauren Wetzel, Global President, Data and Technology Solutions at WPP, as recipients of the 2026 Top Women in [...]
Live sports delivers something increasingly scarce in today’s fragmented media landscape: large, highly engaged audiences that show up together in real time. It’s no surprise that advertisers want in. According to research from Premion and Advertiser Perceptions, 73% of surveyed advertisers plan to allocate budget to live sports streaming and CTV over the next six [...]
