Sadoun asks ‘Have we all gone too far?’ in the race to win pitches
Publicis Groupe CEO Arthur Sadoun has a talent for grabbing headlines, and this latest stunt is a clever ruse to get clients (and press) interested ahead of the Cannes festival. It’s a short film which asks, “Have we gone too far?” in making overblown claims to clients in order to win business. The film has [...]
Hyundai Tests Containerized Ad Tech To Drive New Efficiency
There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing their AI models or decision-making algorithms in cloud-based container tech that lets those decisions happen at the SSP. Using an SSP’s container means the advertiser gets to observe and bid on a far greater amount of total SSP [...]
Papa Johns Can Predict When Your Fridge Is Empty
Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries – and thus more likely to be swayed by a mouth-watering ad. The post Papa Johns Can Predict When Your Fridge Is Empty appeared first on AdExchanger.
The Industry Finally Has A Shared Language For Video Quality. Now Buyers Have To Use It
Earlier this year, I wrote in AdExchanger about the 20% to 30% of programmatic video spend that gets lost in the gap between what inventory labels promise and what the actual viewing experience delivers. My core argument was simple. Video buying systems have become exceptionally good at scaling impressions, but far less effective at distinguishing [...]
California Regulatin’
There are still a lot of ad tech companies out there that assume “data broker” is a label that applies to someone else. Well, Tom Kemp, executive director of CalPrivacy, suggests that they take a closer look at the statute. CalPrivacy is the official nickname for the California Privacy Protection Agency (CPPA), the only dedicated [...]
The Real Innovation Story at NRA Show 2026 Wasn’t on the Menu
How consumer expectations are reshaping the restaurant industry and other observations from the 2026 National Restaurant Association Show. The post The Real Innovation Story at NRA Show 2026 Wasn’t on the Menu appeared first on The LOOMIS Agency.
Fake OOH, real lookalike / Une créativité de façade?
THE ORIGINAL? Whirlpool MaxiSpace dishwasher – 2024 Click on the image to enlarge Source : Creapills Agency : Mai 69 (France) LESS ORIGINAL Miele Hydroclean built-in oven – 2026 Click on the image to enlarge Watch the video (You Tube) Agency : Kosmo (France)
Street Furniture: What OOH Media Owners Should Know
Daktronics podcast Street Furniture Update with Lori Sieler, Project Manager, shares what street furniture is, what’s new, and how media owners can use it to expand digital advertising The post Street Furniture: What OOH Media Owners Should Know first appeared on OOH TODAY.