Xlear Challenge to FTC Health Claims Substantiation Standard Dismissed

A Utah federal judge recently dismissed Xlear, Inc.’s lawsuit challenging the Federal Trade Commission’s (FTC) long-standing requirement that advertisers substantiate health-related claims, finding that Xlear’s challenge was not ripe for judicial review. Because Xlear could not identify a final agency action that had a concrete impact on Xlear’s advertising, the court concluded that Xlear’s dispute [...]

By |2026-08-11T16:15:26-07:00August 11th, 2026|News|Comments Off on Xlear Challenge to FTC Health Claims Substantiation Standard Dismissed

Barry Greenbaum Publishes Article in Law360 on How PTAB’s Settled Expectations Framework Is Reshaping Amazon APEX Patent Disputes

Olshan Intellectual Property and Brand Management & Protection partner Barry Greenbaum published an article in Law360 entitled “How ‘Settled Expectations’ Affect Amazon’s Patent Program.” In the article, Barry examines how the U.S. Patent and Trademark Office’s evolving settled expectations framework may limit the availability of inter partes review for older patents and reshape strategy in Amazon Patent Evaluation Express, [...]

By |2026-08-11T15:42:10-07:00August 11th, 2026|News|Comments Off on Barry Greenbaum Publishes Article in Law360 on How PTAB’s Settled Expectations Framework Is Reshaping Amazon APEX Patent Disputes

Disney Continues Marketing Moves, Joss Hastings to Lead Consumer Products Marketing

Disney taps Hastings as svp of marketing for Disney Consumer Products globally.

By |2026-08-11T13:54:30-07:00August 11th, 2026|News|Comments Off on Disney Continues Marketing Moves, Joss Hastings to Lead Consumer Products Marketing

Marketing Vanguard at Cannes: How IBM Became Its Own AI Case Study ft. Jonathan Adashek

Are marketers making a fatal mistake by treating AI as just a cost-cutting tool?

By |2026-08-11T13:54:29-07:00August 11th, 2026|News|Comments Off on Marketing Vanguard at Cannes: How IBM Became Its Own AI Case Study ft. Jonathan Adashek
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