Women’s Sports Are Rewriting the Fandom Playbook
This post was created in partnership with Scripps Sports Where does fandom begin now? Rarely at tipoff. During an ADWEEK House Sports Summit fireside chat co-hosted with Scripps Sports, Sherry […]
Week of July 6 Cable News Ratings: MS NOW Grows in Demo and Viewers
MS NOW was also the first to break the news of Lindsey Graham’s death.
AI-Related Layoffs Are “Nothing More” Than Cost-Cutting Measures
From agency holdcos to Big Tech firms, the pivot towards AI has resulted in layoffs across the industry. But rather than AI replacing roles at these businesses, Tal Jacobson, CEO and Director of Perion, says these layoffs are "nothing more" than cost-cutting measures carried out in order to invest in AI infrastructure, as currently the [...]
How Broadcasters Can Build Engagement Outside of Social Platforms
For years, broadcasters have been largely content to drive audiences to social platforms for interaction and engagement. But that relationship is changing thanks to a mix of shifting consumer sentiment and regulation says Tim Rudder, Co-Founder of UpTalkTV. Now, Rudder says there’s a massive opportunity for TV businesses to create their own in-house interactive experiences. [...]
5 Lessons From the World Cup’s Best Marketing Plays—and Those That Missed the Mark
What separated the breakthroughs from those that just blended in.
Social Marketing That Moves at the Speed of Sports
Dynamic action and big plays are what make live sports so compelling to audiences, but traditional brand partnerships that take time to plan and execute are too slow to keep […]
The Key to Building More Durable Brand Relationships
Professional sports offer brands compelling moments to reach audiences, but these are often one-off opportunities, like a championship game or an all-star weekend. How can brands move beyond such fleeting […]
How Snacking Brands Turn Sports Into Spending
This post was created in partnership with Ibotta Live sports draw some of the largest audiences on the planet, and every watch party is a chance for snack brands to […]
How Sports and the Big Screen Deliver Unique Advertising Opportunities
This post was created in partnership with Screenvision Media Sports and cinema drive emotional experiences among communities of passionate viewers. During an ADWEEK House Sports Summit panel co-hosted with Screenvision […]
Why Beehiiv Is Betting On Programmatic To Scale Its Ad Platform For Newsletters
Websites just don’t get as much traffic as they used to. (Thanks a lot, AI search.) But publishers and content creators are bullish on email newsletters as a way to reach their most engaged readers directly, free from the algorithmic whims of search and social platforms. As a result, we’re seeing some of their most [...]