Agency: INCEPTION COMMUNICATION
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Tenth Circuit Rejects the “Two-Click” Safe Harbor: Hyperlinks and Third-Party Content May Create Advertising and Regulatory Liability
The decision reaches beyond competitor false advertising claims, with potentially significant implications for FDA, FTC, state consumer protection, and other regulatory enforcement. Executive Summary The Tenth Circuit’s decision in KetoNatural Pet Foods, Inc. v. Hill’s Pet Nutrition, Inc. may ultimately be remembered less for what it says about pet food than for what it says about hyperlinks. [...]
Retail Media Can Build Brands—Including Ways Other Media Can’t
Not only is retail media capable of brand-building, in the future the smartest advertisers will depend on it.
Week in Charts: How ESOV Moves Market Share, Amazon’s Alleged $20 Billion From Manipulating Ad Auctions, and Influencer-Led TV Series Are on the Rise GalleryWeek in Charts: How ESOV Moves Market Share, Amazon’s Alleged $20 Billion From Manipulating Ad Auctions, and Influencer-Led TV Series Are on the Rise
Week in Charts: How ESOV Moves Market Share, Amazon’s Alleged $20 Billion From Manipulating Ad Auctions, and Influencer-Led TV Series Are on the Rise
In this week's Week in Charts, how ESOV moves market share, Amazon's alleged $20 billion in takings from manipulating ad auctions, and influencer-led TV series are on the rise. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week [...]
Sony Bolsters Ads Business with FAST Offering on PS5
Japanese tech giant Sony, owner of major TV and film production business Sony Pictures Entertainment, has been noted for its decision to stick to an "arms dealer" role in the streaming wars. While many other players in the TV and film space spun up their own streaming services in order to directly monetise the content [...]
Playing the Long Game: CarMax on Turning Fandom Into Brand Loyalty
CMO Sarah Lane on committing to transparency, investing in women’s sports, and putting fans first.
Neela Montgomery on How Health Trends Are Changing Consumer Behavior
Looking beyond the immediate impact to really understand a trend's influence.
Discover new locations available for billboard advertising!
If you're looking for an advertising opportunity, now is your chance! The post Discover new locations available for billboard advertising! first appeared on Billboard Media.