Beyond the Follow: Influential’s Ryan Detert on Creator Marketing as Real Media Spend
The future of the creator economy belongs to those who prioritize data and measurement.
Mummy Pig Returns to Kylie Kelce’s Podcast as Hasbro Aims For Millennial Moms
Kelce and Mummy talk modern parenting in an 8-minute short
DAVID New York Appoints Alvaro Soto as Executive Creative Director
Global creative agency DAVID today announced the addition of Alvaro Soto as Executive Creative Director in its New York office. Reporting to North America Chief Creative Officer Daniel Lobatón, Alvaro will help shape creative across the agency's North American client portfolio. With more than 16 years of experience, Alvaro brings deep expertise in developing integrated [...]
Cossette and Hostess Launch ‘Craze’ with a Record-Breaking Skydive
Snack cake icon Hostess is officially launching Hostess Craze, a brand-new lineup featuring Brownie Popz, Xplosion Cakes, and Choco Layz. But instead of settling for standard grocery aisle real estate, the brand teamed up with Cossette to drop its new products from the sky: literally. The Ultimate Lead of Taste At the heart of the [...]
Culture Hive’s Joe Ligé On Why Culture – Not Demographics – Is Advertising’s Next Targeting Layer
What if the industry has been targeting the wrong thing this whole time? Well, somewhere between an offensive green hoodie and a cultural relevance score, Joe Ligé, Founder and CEO of Culture Hive Media, believes he’s found the ad industry’s blind spot. Instead of buying media against age, gender or income bracket, the pitch is [...]
Murder Your Thirst And Measure Everything
Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. And that’s because Liquid Death, like all CPG brands, is dealing with one of the gnarliest problems in marketing: proving that media actually moves product off of [...]
Marketers Are Being Pushed to Use AI, But Not Taught How
New research from ADWEEK and NewtonX shows marketers are falling behind in AI training
Twitch Names Former Google Exec Christine Cassis Chief Marketing Officer
The marketing executive aims to capitalize on the growing demand for live programming.
6 Campaigns That Were Only Creatively Possible With AI
For all the hype around AI, these creative ideas truly couldn't have been executed without it
How Omnichannel AI Tools Are Breaking Down Agencies’ Internal Silos
One of the big strengths of AI is its ability to translate between different mediums. You can feed any of the large LLMs a written description, and it can generate an image for you. You can upload a video file and it can create a soundtrack. It makes sense, then, that there's plenty of excitement [...]