In a piece I wrote for AdExchanger last year, I argued that publishers needed to stop measuring their business in pageviews and start building it around audience relationships. The era of search and social traffic was ending, and publishers who survive would be the ones who understand and own their audiences. I run Leverage Lab, [...]
Podcasts, a maybe-free tier, and a stock market that isn’t convinced: what Netflix’s earnings call actually revealed. Not so long ago, the idea of avoiding social media was unthinkable for anyone with ambitions to succeed in media or advertising. The rate at which things can change in media and advertising these days is staggering. Just [...]
Noom believes its original proposition is even more relevant now in this era of GLP-1s
Amazon and Walmart are increasingly developing content aimed at driving sales.
The program convenes execs to talk, network, solve problems, and get inspired at a time of massive upheaval.
Allwyn has launched a new integrated marketing campaign to mark the UK debut of Powerball, a globally recognized lottery game known for its large jackpots. The campaign, developed in collaboration with creative agency VCCP, aims to increase nationwide awareness and excitement about Powerball by posi...
For years, plausible deniability was the online ad industry’s de facto workaround for dealing with children’s privacy. The concept of “actual knowledge” under the Children’s Online Privacy Protection Act quietly set the bar. As long as an operator wasn’t provably aware that it was collecting personal information from children under 13, it could keep treating [...]
Everything is an ad network, including sports arenas; Apple Ads is getting an upgrade; and Patreon blocks bots from its free content. The post Can’t Spell ‘Stadium’ Without ‘Ad’; Beware The Crab Apple appeared first on AdExchanger.
Which begs the question, did the World Cup do anything for the U.S.? Here's what my buddy Claudette has to say... The post Even the Losers first appeared on OOH TODAY.
12 OOH Employment Opportunities ...NYC, Dallas, Los Angeles, Denver; —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post 12 OOH Opportunities—OOH Classifieds Today first appeared on OOH TODAY.
