By Abirame Shanthakumar How Airport Advertising Shapes Consumers Minds An important aspect of advertising is location, and airports are prime locations for advertising. Visibility drives attention and action. In the airport, advertising elevates perception, shapes behaviour, and creates global awareness, doing more than just grabbing attention. This is because airports are cultural hubs. Consumers from [...]
WPP Media released its annual global midyear forecast on Tuesday, and the report’s central theme should be enough to give pause to anyone who paid attention in history class. The post Ad Revenue Stands To Grow By 8.9% This Year – And AI Might Be Why appeared first on AdExchanger.
Marketing channels should work together to help your business succeed. Here’s how. You’ve built your Facebook account, run Google ads, and written an email newsletter. You know that every part of your marketing plan has different needs. But they all serve the same goal. Supritha Shetty spent years at Facebook managing the full advertiser journey [...]
A high-performing Business Development Center (BDC) is no longer just a lead response function. It is the operational core of dealership revenue. When structured correctly, it improves marketing efficiency, stabilizes attribution, and creates a measurable advantage in both sales execution and inventory turn. For many dealerships, performance issues are not caused by lack of effort. [...]
Fox Corporation has announced it will acquire Roku in a deal valuing the US-based smart TV and streaming company at $22 billion. The definitive agreement sees Fox pay $160 per share in a combination of cash and Fox Class A common stock. The transaction combines Fox's sports, news and entertainment content, as well as the [...]
For years, transparency in CTV has been one of the industry's most stubborn issues, with buyers frequently complaining that they don't always know exactly where their ads are ending up. It'll undoubtedly once again be a point of discussion at next week's Cannes Lions. But something may be shifting on the sell-side. Srishti Gupta, Chief [...]
Fox has announced plans to acquire Roku for $22 billion, the corporation announced on Monday. The post Fox Announces Plans To Acquire Roku For $22 Billion appeared first on AdExchanger.
Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and the DSP. It does not flow back to the SSP. That single fact explains the last 15 years of programmatic power dynamics better than any discussion of algorithms or auction mechanics. The DSP owns outcome [...]
Mother has many valuable qualities and one of the them is the ability to bounce back from reverses. In the UK it may have lost Ikea to VCCP (a bit of head scratching here although VCCP and Mother have been playing pass the parcel with our Agency of the Year selection for the past few [...]
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats, The Hindu, Taylors of Harrogate and more. Uber Eats: who could cook at a time like this? Another film starring Gordon Ramsay where he is his rude self and berates people. But instead of feeling [...]
