One of the big strengths of AI is its ability to translate between different mediums. You can feed any of the large LLMs a written description, and it can generate an image for you. You can upload a video file and it can create a soundtrack. It makes sense, then, that there's plenty of excitement [...]

In this increasingly funny old (new) world everybody seems to want a slice of someone else so the TikTok generation has seemingly gone ape for collectibles, they’ll be poring over dusty relics in high street shops soon. Possibly looking for Pokemon cards. This might be regarded as a creepy anti-social behaviour in some of its [...]

There's a fundamental tension at the heart of out-of-home advertising that the industry has largely learned to live with: the ... The post Chasing the Crowd first appeared on OOH TODAY.

Mizba Lakdawala-Sajan, Digital Marketing Manager at Can't Miss US, The post How Can’t Miss US Delivered 4.6M Impressions Across Ohio in 72 Hours—And Why That Matters first appeared on OOH TODAY.

From Raising Cane's to Rare Beauty, Red Bull to Ramp--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.

Now Accepting Nominations for Annual Leading Women in Digital Awards Through 2 September, to be Presented at the 13 October The post DPAA Expands Women’s Empowerment Group to UK, to Host WE.DOOH Event IRL on 13 August in London first appeared on OOH TODAY.

Consolidation could strengthen independent measurement, but it’s also raising concerns about who gets to be the arbiter of truth.

By Abirame Shanthakumar Introduction Emotional storytelling turns billboard ads into attention-grabbing moments that resonate with the audience. Billboard ads tap into empathy, nostalgia, curiosity, joy, etc., in order to create lasting impressions instead of losing attention after the first glance. Brands can use billboards to create deeper connections, influence behaviour, and improve recall by using [...]

Image source: AI image powered by movia Omnichannel campaigns in 2026 look different from the channel-stacking exercises brands ran two years ago. Rather than running the same message across five channels and hoping for overlap, marketing teams now build campaigns where each channel does a specific job and feeds data into the next one. The [...]

Automation has genuinely changed marketing for the better. Hours of repetitive work now take seconds, freeing teams to think strategically, create boldly, and act on initiatives that actually drive growth. It sounds ideal. And in many ways, it is.  The post Automation Doesn’t Mean “Set It and Forget It” appeared first on Stream Companies.