First-Party Data Is Driving Down Your Street By Aubrey Lundgren | Lime Media Every marketing team in the country is having the same conversation right now. Third-party cookies are disappearing. Digital targeting is getting harder and more expensive. Audiences are fragmenting across platforms that are increasingly reluctant to share data. And the pressure to find [...]
12 OOH Employment Opportunities ...NYC, Dallas, Los Angeles, Denver; —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post 5 New Opportunities —OOH Classifieds Today first appeared on OOH TODAY.
“The Whale” measures 9 meters high by 38 meters wide and features 10-millimeter pixel spacing. The post Daktronics Introduces “The Whale” first appeared on OOH TODAY.
Where the Crowd Goes, Truly Follows The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Whenever a new privacy rule comes on the scene, people immediately look for a workaround. Virginia’s ban on the sale of precise geolocation data will be no exception; its narrow definition of a “sale” almost dares people to try. “There’s a business person right now who doesn’t know my name, but we’ll be best friends [...]
The dawn of digital advertising came with a seductive promise: the right ad served at the right time to the right person. We were told this paradigm would finally solve John Wanamaker’s century-old conundrum, eliminating the legendary 50% of wasted ad spend. It was a beautiful fantasy. Setting aside the dystopian, “Minority Report”-style surveillance required [...]
TVision won a jury trial regarding its use of digital signatures to recognize audio content, which Nielsen alleged was infringement. Plus: Consumer wearable hardware businesses often grow quickly but lack staying power. The post Nielsen’s Ill-Fitted Suits; Wearable Do The Ads Go? appeared first on AdExchanger.
the award winners for Individuals, Digital, Classic and Special Build Creative, Sustainability and Technical Innovation, at its annual Global Congress The post WOO Announces Individual, Creative, Sustainability and Technical Innovation Awards first appeared on OOH TODAY.
Maps How Major Venues and Brands Are Designing In-Person Experiences That Prioritize Cellphone Cameras and Accessibility The post The Design of Sports: —6 Trends shaping in-person sports experiences first appeared on OOH TODAY.
After a final round of pitches against Omnicom’s Adam & Eve TBWA and WPP’s VML, VCCP’s formidable new business team have yet scored another big victory – Ikea UK & Ireland’s creative account. Incumbent Mother declined to repitch back in November, and in December the five-strong shortlist was whittled down to three, when McCann and [...]
