In this week’s episode of the Digital and Dirt podcast, Ian sits down with Kelly O’Rourke, Director of Marketing at FiiZ Drinks, to discuss the rise of “dirty soda,” the power of customization, and how social media helped turn a regional beverage company into a cultural phenomenon.
Podcast Breakdown:
00:00 – 11:27 Introduction, FiiZ & The Dirty Soda Boom
11:28 – 16:49 FiiZ Is More Than Just Dirty Soda
16:50 – 20:25 Kelly’s Unexpected Journey to FiiZ
20:26 – 23:47 Why Customization Is Changing Beverage Culture
23:48 – 41:08 FiiZ’s Explosive Growth Beyond Utah
41:09 – 47:35 The Secret Weapon: FiiZ’s Frontline Experience
47:36 – 55:38 How TikTok Changed Everything
55:39 – 57:59 What’s Next: Loyalty, Growth & FiiZ’s Future
