Week of Sept. 1 Evening News Ratings: Post-Labor Day Gains for ABC News, NBC News
NBC Nightly News had a double-digit jump in the Adults 25-54 demo.
Health Care DSP DeepIntent Sells $637 Million Majority Stake To PE Firm Vitruvian Partners
A dose of private equity is apparently just what the doctor ordered. On Tuesday, UK-based PE firm Vitruvian Partners made a $637 million strategic investment in DeepIntent, a health care-focused demand-side platform that specializes in helping pharma brands reach patients and providers using programmatic advertising. Although Vitruvian’s portfolio includes a bunch of software, consumer tech [...]
Ad-Supported SVOD’s UK Reach Has Tripled Since Last Year Says IPA
The weekly reach of ad-supported SVOD services in the UK has almost tripled since last year, according to the IPA's latest TouchPoints study, and is now three times higher than cinema's weekly reach. The report, Making sense: The commercial media landscape, found that 30 percent of UK adults now use ad-funded SVOD services each week, [...]
Google Search Ads 360 Adds Criteo As First On-Site Retail Media Supply Partner
Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have it. On Wednesday, Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media [...]
Advertisers Will Soon Be Able to Buy Criteo-Powered Retail Ads Via Google
The offering could help the adtech company stave off rivals.
AMS Media wins National Grid
AMS Media, one of the last of the wave of UK media independents still left standing, has been appointed to handle a three year campaign for the UK’s National Grid. Last week M+C Saatchi was reappointed as creative agency. AMS, which worked on a campaign for National Grid last year, won a competitive pitch. National [...]
Europe, Look at Nepal Before It’s Too Late
In Nepal this week, democracy collapsed in a haze of fire and humiliation. The finance minister was stripped and chased into a river. The prime minister resigned. A former first lady died in her burning home. Parliament itself went up in flames. At first it looks like faraway chaos. But look again. It is tomorrow’s [...]
Ford Revs Up Its Biggest Brand Overhaul in Over a Decade
Ford introduces 'Ready, Set, Ford,' its first global brand platform in over a decade, to modernize the legacy brand.
Brock Purdy Headlines New Toyota Campaign from H/L
Independent Bay Area agency H/L has launched its latest campaign for the Northern California Toyota Dealers, starring San Francisco 49ers quarterback Brock Purdy. Designed to unite Toyota with Purdy, the 49ers, and Northern California fans, the work pushes boundaries—melding cinematic filmmaking with AI-powered visuals and conversational fan tech to capture both Purdy’s intensity on [...]
The Reasoning Behind The Remedies; The Demise Of De Minimis
Take Your Medicine District Court Judge Amit Mehta, speaking at a conference in Brussels yesterday, defended the remedies he recently handed down following Google’s guilty conviction in the DOJ’s search antitrust case. Google rivals and antagonists, many of whom thought a forced Chrome divestiture wasn’t out of the question, were heated about the milquetoast penalties [...]