Why Super Bowl Advertisers Keep Pranking Us
Now that the Super Bowl has morphed into a weeks-long marketing spectacle, pranks and stunts have become a key part of advertisers' playbooks.
Battle of the chatbots: Anthropic and OpenAI go head-to-head over ads in their AI products
New Anthropic campaign suggests other AI platforms will incorporate targeted ads in their chatbot conversations The Seahawks and the Patriots aren’t the only ones gearing up for a fight. AI rivals Anthropic and OpenAI have launched a war of ads trying to court corporate America during one of the biggest entertainment nights of the year.
Best new creative ads: AI brand wars, Waitrose, iPhone for Chinese New Year & more
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads dominate the collection including ads from Anthropic for Claude and Uber Eats. Claude: AI brand wars A lot has already been said on social media and about the set of competitive ads released by Claude [...]
EXCLUSIVE: FTC Probe Expands to IAS Over Alleged Ad Boycotts, Lawsuit Reveals
Disinformation research group says the FTC ordered it and IAS to hand over business records.
Beyond the Spot: How Today’s Brands Can Win the Super Bowl
The brands that win on Super Bowl Sunday are the ones that understand how to show up around the game, and are designing quieter campaigns for the right people, in the right places, at the right time.
Billboard Ad Sales —OOH Classifieds Today
...hiring a Local Media Sales Executive to grow new advertising opportunities in the Phoenix market. We’re looking for a proactive, persuasive, and well organized “hunter” who thrives on building relationships, closing deals, and having fun while doing it. The post Billboard Ad Sales —OOH Classifieds Today first appeared on OOH TODAY.
Streaming Ratings, Week of Jan. 5: Stranger Things and Landman Still Lead
Four titles had over a billion viewing minutes
For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception
Direct-to-consumer grooming brand Manscaped is about to make its Super Bowl debut, as is Ro, a challenger telehealth startup and, as of 2024, a GLP-1 provider. Both also share a common goal behind their Super Bowl investments, which is to grow their audiences by expanding the perception of their brands beyond their origin stories and more [...]
Episode 103 – Katie DiNardo & Kelley Barrett
Visuals: https://getbehindthebillboard.com/episode-103-katie-dinardo-kelley-barrett Episode #103 features Katie DiNardo & Kelley Barrett, creative directors at Uncommon New York. Katie & Kelley are a brilliant and prolific team. They started their career at Leo Burnett, Chicago creating the anti-gun violence campaign “The Lost Class" which won a Titanium Lion, one of the most revered accolades in the industry. Their rise to [...]
Week of Jan. 26 Morning News Ratings: Today Stays in First
Today and GMA saw week-to-week growth in both measured categories.