Indivior Returns to Havas With U.S. AOR Assignment
Pharma marketer unifies creative, media, and CX under the holdco
American Eagle Goes Country With Bailey Zimmerman and Stagecoach Sponsorship
American Eagle is partnering with rising country music star Bailey Zimmerman and will serve as the exclusive apparel and denim sponsor of Stagecoach.
AI web and zero UI: What your brand should do when the web stops asking you to click
What happens when the web stops asking you to click? Learn how the AI Web and zero UI are reshaping discovery, action, and what brands must do next.
The Unilever CEO Has a New Marketing Doctrine, and It Is Completely Wrong
Unilever is pivoting to a “social-first demand model,” arguing that an army of creators will replace the traditional advertising that had built its brands for half a century.
WPP under the cosh over media deals and rebates
Media buying appears stuck up to its neck in a contemporary version of Groundhog Day. Should media agencies give all the commission they earn from owners back to the client or should they not. If they don’t it’s media broking. This is the nub of a $100m claim against WPP brought by the former head [...]
From Avoiding Bad Ads To Demanding ROI
Verification is moving beyond its traditional role as a protective shield. In today’s digital ad market, advertisers need to do more than avoid bad placements. They want clear evidence that verification drives performance – which, increasingly, means demonstrating that premium placements move the needle, says Lisa Utzschneider, CEO of verification provider Integral Ad Science, on [...]
The Best Billboard I Saw Today
Compassion Takes the Billboard The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Kantar Media Rebrands as Fifty5Blue Post-PE Carve-Out
Now independent from Kantar Group, the company is evolving its approach to media measurement in the AI era
Two Economies, One Battleground
Two consumer economies have quietly taken shape in America. One still dines out regularly. The other group feels squeezed—and QSR (especially burgers and chicken) has become the primary battleground. The post Two Economies, One Battleground appeared first on The LOOMIS Agency.
In The Raw Strips Down in Latest Ad Campaign
After more than five decades in the category, In The Raw® is stripping away the excess and letting the brand speak for itself. The legacy sweetener brand is launching a full-scale masterbrand refresh, which represents a strategic reset that unifies the brand’s platform, portfolio architecture, and creative system under a single point of view. The [...]