NBCU’s Peacock Is Officially On Its Way To Profitability
NBCUniversal successfully called its shot with the nickname “Legendary February.” The post NBCU’s Peacock Is Officially On Its Way To Profitability appeared first on AdExchanger.
ChatGPT Ads Have Begun Showing Up For Logged-Out Users
Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads. The post ChatGPT Ads Have Begun Showing Up For Logged-Out Users appeared first on AdExchanger.
How Mobile Became The Foundation Of Omnichannel Identity
When it comes to identity, most marketers moved past third-party cookie concerns a long time ago. Identity today is not about a single technology or solution; it is about learning how to combine different signals in ways that allow campaigns to reach real people across channels while respecting privacy and maintaining performance. In that environment, [...]
Advertising as toruture? Marketing hits a new low
For anyone who takes the free, ad-funded option on streaming services, the constant, unskippable, highly interruptive brand messages can seem like torture. It’s as if advertising is nothing more than an instrument used to torture you into paying for subscriptions. So it’s interesting that Spotify’s campaign promoting “ad-free music listening” freely risks annoying its advertisers [...]
Why Billboard Advertising for Estate Agents Drives More Valuations
If you’re looking at ways to improve your estate agent marketing or generate more valuation leads, most strategies focus on digital channels. The problem is, those channels only work when someone is already searching. By that point, you’re already one of several agents being compared. The agents winning more instructions locally are the ones people [...]
The Ultimate Guide to a Successful Billboard Campaign
Your step-by-step guide with Billboard Media from planning to public impact In today’s crowded advertising landscape, billboards remain one of the most powerful ways to capture attention at scale. With over 70% of people noticing billboards while on the move and nearly 25% taking action after seeing one, outdoor advertising continues to deliver real, measurable [...]
New agencies Restless and Impatient Ideas set out to ride the AI wave
There’s hardly a shortage of newbie agencies, some of them claiming to harness that destroyer of worlds AI. Jamie Bolding and Nat Poulter, formerly of Jungle Creations, are starting Restless, claimed to be ‘AI-powered.” They are being joined by Jamie Vaughan, the entrepreneur behind Ralle and 303 and most recently managing director of digital agency [...]
Omar Oakes: A culture war against mainstream media
America’s FTC has given ad holding companies a permanent court order banning coordinated brand-safety standards. The silence that followed tells you everything. The best questions are simple to ask but difficult to answer. On 15 April, the US Federal Trade Commission filed “consent decrees” — permanent court orders banning coordinated brand-safety standards — against all [...]
Powerade Wants to Fuel All Athletes Ahead of the World Cup
Lamine Yamal and Rodrygo Goes star in Powerade's World Cup rallying cry.
Marc Jacobs’ Rachel Sennott Collab Kicks Off Pivot to Social Entertainment
Marc Jacobs teamed up with Rachel Sennott on a new microdrama as it shifts toward social-first entertainment.