Week of Sept 8 Morning News Ratings: GMA and CBS Mornings Up Across the Board
GMA reclaimed its No. 1 position in total viewers.
Life Insurance Council Launches PAN-India OOH Campaign to Reinvent Perceptions of Life Insurance
The Life Insurance Council, the unified body representing all life insurance companies in India, has...
MSNBC Begins Separation From NBC News Starting October 6
The network will be fully independent from NBC News beginning October 20.
Amazon Ads Introduces Agentic Functions To Its Generative AI Creative Studio
On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad platform creative setup. The post Amazon Ads Introduces Agentic Functions To Its Generative AI Creative Studio appeared first on AdExchanger.
Kantar Centers Leadership in the U.S. to Supercharge its Bet on AI
Kantar, a data firm with a long-standing foothold in the U.K., has shifted its center of power to the U.S. as it races to develop an AI-driven platform.
ProSieben Downgrades Outlook as Market Recovery Fails to Materialise
European broadcaster ProSiebenSat.1 has downgraded its outlook for the 2025 financial year, saying that current business conditions and forecast data suggest the second half of the year will be tougher than previously expected. The company is now aiming for full year revenues of between €3.65 billion - €3.80 billion, a decrease from its earlier forecast [...]
Big 12 Enters College Football Season as ‘A Different League’
Big 12 campaign with creative partner Translation shifts focus from conference realignment to the intersection of sports and culture.
DoohClick in Canada with Movia
expansion into airports is an exciting evolution of their business, and we’re proud to provide the technology to help them make the transition The post DoohClick in Canada with Movia first appeared on OOH TODAY.
How Sugar Enslaved the World
Now you know!
No More Sketchy Data: Why ‘Close Enough’ Won’t Work In Marketing’s AI Era
For a long time, marketers have gotten away with flying blind. Campaigns have been run on a patchwork of incomplete inputs across various platforms, missing key fields and rarely aligned goals. Brands didn’t question performance. As long as the top line and bottom line were fine, who cares how clean the data was? The consequence? [...]