An ads ecosystem built for the AI era
Microsoft is investing across three areas: high-value reach, easier-to-prove performance, and AI that gives you more control. Here’s what’s new.
Former CBS Mornings EP Shawna Thomas Moves to MS NOW
Thomas previously spent five years leading CBS News' flagship morning show.
Tim Cook Built Apple Ads, But His Successor Has the Harder Job
As CEO, John Ternus will have to scale a services business beloved for its discretion.
Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels
The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players across CTV, mobile and the web, in addition to when they’re actually in a gaming app, remains an untapped omnichannel opportunity. Which is why the game developer platform Unity and SSP Index Exchange announced an [...]
Can Ace of Hearts revive the comedy vignette?
Ace of Hearts is hitting its stride as a noteworthy contender on the rather flagging London creative scene and it’s produced a set of short films for challenger bank Wise. Here’s probably the best of them, tackling that good old banking rip-off, charging too much for changing currency. Sometimes you wonder if banking and/or travelling [...]
Godiva’s CMO Reveals How to Pull Off a 100th Anniversary While Staying Fresh
Animation, easter eggs, and Leighton Meester celebrate the chocolatier's centennial
Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences
For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance. But for publishers, the operational reality is messy, with inventory spanning print, web, social, streaming and newsletters, each with their own currency and blind spots. Stitching these audiences together requires organizing [...]
Better Healthcare Delivered—In SE Alaska It’s All in Black and White
Southeast Alaska Regional Health Consortium is a non-profit medical, dental, vision and mental health organization serving the residents of Southeast Alaska. In this new healthcare campaign from R&R partners, real SEARHC providers, not actors, describe how they deliver care that is rooted in cultural understanding and connection. “The Southeast Alaskan story, and spirit, is unique,” said [...]
Brace Yourself for the 2026 Indie Impact Awards Winners
The creativity coming from independent billboard operators is so explosive, the 2026 Indie Impact Awards was a hard-hat-required zone The post Brace Yourself for the 2026 Indie Impact Awards Winners first appeared on OOH TODAY.
Think You’re Not A Data Broker? California’s Delete Act Might Say Otherwise
By now, most ad tech professionals should be familiar with California’s data broker registration requirements under the Delete Act. Any entity that is a “business,” as defined by the California Consumer Privacy Act (CCPA), and that knowingly collects and sells to third parties the personal information of a consumer with whom the business does not [...]