ESPN and Flowcode Are Increasing Sports Viewer Engagement With Interactive Fan Hub
ESPN's new fan hub launches in August.
Hightouch Raised $322 Million Across Six Rounds. Here’s How the Company Skyrocketed to a $2.75 Billion Valuation
Co-founder Kashish Gupta says good investors care about metrics and customers, not slides. A round-by-round look at how every deal came together.
Samsung TV Plus Is Letting Users Shop With Their Remotes Thanks to Amazon Partnership
Shoppable CTV gets an upgrade on Samsung TV Plus.
Give me a break! / Arrêtez-tout et comparez moi ça!
THE ORIGINAL? Kit-Kat « Have a break » – 2014 Click on the image to enlarge Source : D&AD, Adsoftheworld Agency : JWT London (United-Kingdom) LESS ORIGINAL Easyjet, Last Minute Flights – 2026 Click on the image to enlarge Source : Creative Salon, Agency : Dept London (United Kingdom)
Channel 4 Opens Up Programmatic Access to Five New Ad Tech Partners
Rak Patel, Chief Commercial Officer at Channel 4 UK broadcaster Channel 4 this morning announced it is significantly opening up programmatic access to video on-demand inventory on its eponymous streaming platform, launching five new partnerships with ad tech partners. Amazon Ads, FreeWheel, Hawk, PubMatic, and Yahoo DSP will now all have direct access Read More
Code and Theory Teams With Adobe to Help Sports Teams Operate Like Media Companies
A new Content Operating System from Adobe and Code and Theory allows teams to produce content faster and more efficiently.
How AB InBev Won 183 Cannes Lions in Five Years
Global CMO Marcel Marcondes opened the festival with a BTS look at the brewer's decade-long marketing transformation.
Cannes Billboard Wars: Adtech Platforms Duke It Out On the Croisette
Some adtech platforms are taking shots at their rivals in splashy billboards at Cannes this year.
Susan Credle Isn’t Worried About the Future of Creativity
Susan Credle, this year's Cannes Lion of St. Mark winner, addresses industry upheaval and why big ideas are due a comeback.
Black Publishers Knew the Ad Commitments Wouldn’t Hold. So What?
Since brands began to pull back their commitment to diversity ads in 2023, publishers throughout the BOMESI network have not been surprised. Many have rebuilt their business models with the knowledge that these ad dollars allocated post-2020 were not going to be there.