Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize they’re using. MMM is a method for measuring the relative performance of different marketing channels. It fell out of favor because it takes a long time and [...]
For publishers, getting cited in AI chatbot responses isn’t enough. They also want those answers to reflect their editorial judgment and the culture of the communities they cover. A new initiative called SAIL – which stands for Standardized Agentic Intelligence Ledger – aims to do both, compensating publishers when AI scrapes their content and guaranteeing [...]
There’s an old adage that all press is good press – but, as pretty much any marketer can tell you, that isn’t always true. As more consumers turn to AI for conducting product research, brands need to pay attention to not just when they’re showing up in the results but how. Sentiment and accuracy should [...]
Bad strategies often arrive disguised as good marketing: agility, consumer centricity, creativity, or financial discipline.
Chief brand officer Terence Reilly on mastering the cultural playbook for lasting relevance.
Reports have indicated anxiety at CNN over the potential Paramount and WBD merger.
Hachette, Cengage, and Elsevier allege that Gemini was built on pirated books, an allegation that comes as web publishers weigh abandoning Google Search altogether.
Gap's new Hailey Jean collection and campaign channel the era that shaped Bieber's personal style.
Shinola's "The Restaurant," directed by Nicholas Braun, explores how people experience time and how to reclaim it.
Indie holdco bets on Dallas-based creative and media agency's 'underdog' culture to break into the region
