Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers. But YouTube arguably juggles an additional obligation to act in accordance with its self-imposed competitive differentiator: authenticity. The post Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV [...]
Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss. The post Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery appeared first on AdExchanger.
Netflix reveals ad sales projections and new products on the way in 2026.
Reddit's global head of insights Rob Gage dishes on how brands are hacking the platform at Social Media Week.
The Daily Show cast and producers take ADWEEK's Social Media Week behind the scenes of their online success.
The soda's fan-first strategy has delivered everything from snowy slushies to TV jingles.
There wasn’t a collapse. No moment where the system broke and everyone noticed. What happened instead was quieter. The system kept working.Just not in the same way. Campaigns still delivered results.Dashboards still looked stable.Reports still made sense and yet something felt off. Not everywhere. Not immediately. But enough to create a pattern no one could [...]
Advertisers can now target Expedia Group audiences on a swath of new platforms following a new deal between the travel website and supply-side adtech platform Magnite.
Publicis, WPP and Dentsu among other agencies have had to backtrack on brand safety practices following a decision by the the US Federal Trade Commission that alleged they colluded to boycott platforms including Elon Musk’s X. The settlement includes an agreement not to restrict advertising based on biased and politically motivated criteria. This comes shortly [...]
Clear Channel Outdoor, DDI Media, AR James Media, Clear Channel Outdoor, The Zall Company, Global, IAB, Gregory Welteroth Advertising, OUTFRONT Media, Media Works, Ltd., Sales for Entrepreneurs, Shared Value Media, InSite Street Media, NBCUniversal, Inc., Digital Marketing Headhunter / 3 Little Birds, Pandora, oOh!, Topilow Development, MBMG, bay magazine, Backroom Graphics, LLC, Clear Channel Airports [...]
