Week of April 6 Cable News Ratings: Artemis II Coverage Lifts Cable Nets
Artemis II and Iran coverage led to viewership for cable.
Week in Review: Netflix Talks Up Programmatic, Viant Acquires TVision, and Digital Video Sees Rapid Growth
In this week's Week in Review: Netflix executives discuss the streamer's programmatic strategy, Viant acquires TVision for $40 million, and IAB reports rapid growth in digital video ad spend. Top Stories Netflix Sees Programmatic as Core to its Ads Business Netflix reported its Q1 earnings on Thursday, with revenues up 16 percent year-on-year, reaching $12.3 [...]
Episode 106 – Franki Goodwin
Visuals: https://getbehindthebillboard.com/episode-106-franki-goodwin Episode #106 features the brilliant Franki Goodwin, Chief Creative Officer of Saatchi & Saatchi, London. And is hands down one of our favourite episodes yet. Hugely talented, humble, funny, smart, generous, collaborative and many other things, Franki was ace. We started with British Heart Foundation and discovered how the footy murals campaign came [...]
Goop Kitchen Lands in New York With a Love Letter to the City’s Energy
As Goop Kitchen arrives in New York, it turns its attention to the everyday choreography of New Yorkers balancing work, movement, and meals.
Why Queensway and the IKEA Catchment Matter for Smart Appliance Advertising in Singapore
Why Queensway Has Become a Key Home Improvement Corridor in Singapore Queensway is more than a retail destination. Together with the nearby IKEA catchment, it has become a genuine home improvement corridor where consumers are already thinking about how to make their homes feel better, work better, and support everyday life more effectively. That makes [...]
MAA Ad of the Week: is it Beckham or Tennant?
There’s a certain skill in handling celebs, especially when, like David Beckham, they have no discernible acting ability. Or even a good voice. Gut is handling Becks’ latest incarnation for Stella Artois and has produced quite a serviceable ad for the World Cup, featuring Becks in a bar full of excitable “ordinary” supporters (about as [...]
Ads of the Week: 9 Campaigns That Caught Our Eye, From American Eagle to Nespresso
American Eagle, Nespresso, Peloton, Dove, and more are behind the week's most notable ads.
Westcoast Billboards Acquires Strategic Outdoor Assets from Eagle Displays
Kalil & Co., Inc. announced the divestiture of strategic outdoor assets in California from The post Westcoast Billboards Acquires Strategic Outdoor Assets from Eagle Displays first appeared on OOH TODAY.
Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV
Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers. But YouTube arguably juggles an additional obligation to act in accordance with its self-imposed competitive differentiator: authenticity. The post Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV [...]