Pepsi has gone all-singing and dancing, positively Nike ‘Write The Future’ mode for the coming World Cup with long-serving brand ambassador David Beckham hosting a host of stars – and Gordon Ramsay Some of us would go a long way to avoid the latter but he’s a mate of Beckham’s. A spin on the rules [...]
a few points of note...Charlie Bullfrog, Steve Haggard, Becky Smith, Neil Morris ...put a punctuation mark in my brain The post The Song Remains the Same first appeared on OOH TODAY.
a few points of note...Charlie Bullfrog, Steve Haggard, Becky Smith, Neil Morris ...put a punctuation mark in my brain The post The Song Remains the Same first appeared on OOH TODAY.
April 2026 product updates from Microsoft Advertising.
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora (an AI platform for lawyers), Coca-Cola ad for FIFA World Cup and more. ChatGPT: Bala vs Waterfall Every major LLM brand is on a mission to ‘educate’ users on how best the platforms can be [...]
In today’s fragmented media landscape, Location-Based Advertising (LBA) is emerging as one of the most powerful tools for brands looking to drive real-world outcomes. As OOH advertising evolves into a data-driven medium, the ability to target audiences based on real-time location intelligence is transforming how campaigns are planned, executed, and measured. What is Location-Based Advertising? [...]
fresh from the oven
...seeking a high-performing National Account Executive based in Los Angeles to join our dynamic sales team and Denver —Local Media Sales Executive The post Local / National Account Execs—OOH Classifieds Today first appeared on OOH TODAY.
User-generated content (UGC) refers to content created by everyday users, distinct from content posted by brands, agencies, or paid partners. According to eMarketer, 70% of Gen Z consumers consider UGC a significant factor in their purchasing decisions, while 60% of all consumers perceive UGC as the most authentic form of advertising, highlighting the value of [...]
We are announcing a transition to a moder REST API from the legacy SOAP API.
