The Goodles Approach To Category Disruption
Jen Zeszut shares how bold branding, and other elements turned a nostalgic comfort food into a commercial success.
Bionic Now Shows Who’s Trained, Certified, and Ready to Go
Want to know who on your team is trained? You can now track your team’s media planning and media buying training progress directly inside Bionic for Agencies.
Holiday season advertising in the Middle East, Turkey, and Africa: Key considerations for all advertisers
Discover how cultural insights and AI-driven strategies can help you win the holiday season across the Middle East, Turkey, and Africa.
Ticker: BBC Apologizes to President Donald Trump Over Edited Speech
The news organization issued a public and personal apology to the president.
Week of Nov. 3 Morning News Ratings: Today Remains No. 1 Amid Disney and YouTube TV Dispute
GMA was retitled for the just-concluded week.
Case studies
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From Invisible to Invincible: Mastering Billboard Strategy to Beat The Big Guys
Your Google Ads rule book doesn’t apply to billboards. Launch a campaign, wait two weeks, see no spike in website clicks, declare billboards “don’t work” for their business. Spencer Cook has watched thousands of small businesses make this mistake time and time again. As Chief Architect at Blip, Spencer built the platform that made billboards [...]
Geico Unveils a Verby New Slogan
As its 17 million policyholders know, Geico is an auto insurance company with a gecko spokesman. As financial analysts know, Geico is among the top three car insurers in the […]
Week in Review: ProSieben Forecasts Ad Revenue Drop, Google’s Publisher Rankings Face EU Scrutiny, and IAB Tech Lab Launches Agentic Trading Framework GalleryWeek in Review: ProSieben Forecasts Ad Revenue Drop, Google’s Publisher Rankings Face EU Scrutiny, and IAB Tech Lab Launches Agentic Trading Framework
Week in Review: ProSieben Forecasts Ad Revenue Drop, Google’s Publisher Rankings Face EU Scrutiny, and IAB Tech Lab Launches Agentic Trading Framework
In this week's Week in Review: ProSieben reports its Q3 results, the FT says the European Commission is investigating Google's publisher rankings, and IAB Tech Lab launches a new framework for agentic trading. Top Stories ProSieben Lowers Full-Year Guidance in Weak Ad Market ProSiebenSat.1 revenues were down 7 percent YoY in Q3, the German media [...]