The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, CEO Rajeev Goel told investors during the company’s Q1 earnings call on Thursday. That’s in addition to more than 1,000 direct publisher [...]
If a tree falls in a forest, does it make a sound? And if a UID2 doesn't work -- does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs. Then, what Kochava's settlement with the FTC means for any ad tech company that handles location data. The post [...]
The integration, in tandem with a LinkedIn tie-up unveiled this week, further underscores Amazon's ambition to dominate CTV ad buying.
In this week's Week in Review: Ad tech companies report their Q1 earnings, RoseBerry Media launches, and Kraft Heinz commits to ramping up its ad spend. Top Stories CTV and AI Star in Ad Tech Earnings Major ad tech businesses The Trade Desk, PubMatic, and Magnite all reported their first quarter earnings on Thursday, with [...]
A weekly roundup of the biggest U.S. and global brand leadership appointments.
The Times' chief advertising officer Joy Robins shares the strategy behind two straight quarters of outsized growth.
The package significantly exceeds predecessor Mark Read’s salary and bonus compensation.
Year-round events, a new awards approach, and a 2027 conference are among the evolutions to this year’s program
Interesting to see that BT is going back to BT after majoring for years on mobile brand EE. To many of us (when we’re not complaining about it) BT is mostly notable for Open Reach which, in London anyway, vies with Thames Water for digging up the same bit of road over and over again. [...]
The dashboard cannot tell the difference.—The Trust Ledger. Out
