Multicultural publishers aren’t just competing for ad dollars anymore. They’re under pressure to grow and scale their audience to remain competitive in an increasingly selective marketplace. Shrinking referral traffic and cooling diversity budgets have combined to squeeze a category that once saw a surge in brand investment. To adapt, some publishers are turning to tools [...]
There is one question every media executive is avoiding right now. Even if the AI companies are already answering it on their behalf. The best questions are simple to ask but difficult to answer. Here’s the one that all publishers (including micro-publishers such as yours truly…) should be asking right now: What is your content [...]
The news media startup Caliber is launching SaySo, an ‘Apple News for creators,’ as part of its broader vision for the future of media.
The crisis PR guru analyzed some recent blunders at ADWEEK's Social Media Week.
The brand shared how it transformed its social presence at Social Media Week 2026.
Last week, a federal judge in the Northern District of California ruled on Uber’s motion to dismiss a case brought by the Federal Trade Commission (FTC) alleging deceptive practices in connection with its Uber One subscription program. The complaint alleged violations of the Restore Online Shoppers’ Confidence Act (ROSCA) and deceptive advertising and marketing misrepresentations...
CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less exposed to browser and privacy changes. On paper, CAPI-style setups are table stakes for modern performance marketing. In practice, though, implementing them is [...]
TiVo Ads has today launched its automatic content recognition (ACR) TV data offering in the UK, introducing an independent, measurement-first dataset which the company says is designed to bring greater clarity to cross-platform TV viewing. TiVo has a long history of making data from its devices available to the wider market, with over 15 years [...]
At Social Media Week, marketers and media executives made the case for an inbox-first strategy.
It’s a good question: “Why is it that the blood of violence and death is acceptable for us to witness, but the blood of life and creation is not?” Kotex is going all-out to answer it with a documentary that takes the history of “menstrual art” very seriously indeed. David London and Ogilvy Singapore’s campaigning [...]
