EXCLUSIVE: WPP Names Elav Horwitz Its First-Ever Chief Innovation Officer
Horwitz will step into the CIO role just two months after Cindy Rose took over as CEO, as the company works to turn around its troubled fortunes.
Horwitz will step into the CIO role just two months after Cindy Rose took over as CEO, as the company works to turn around its troubled fortunes.
understand how the Black Friday audience interacts with out-of-home media The post OOH Today’s Stat of the Week first appeared on OOH TODAY.
Just when you thought 2025 Christmas ads were all a bit meh, Wonderhood might just have restored our faith in the genre. This four-minute romance makes the unlikely pairing of actress Keira Knightley (reprising her Love Actually character) and comedian Joe Wilkinson, fresh from his stint on Celebrity Traitors, in a romcom where love blossoms at [...]
AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to execution and measurement. At the same time, some consumers are becoming increasingly skeptical as they question the authenticity and human touch of the content they encounter. “There is a lot of negative backlash against AI-generated content [...]
CNN was the top network in the Adults 25-54 demo during election night.
This week, New York Attorney General Letitia James announced a $1.1 million settlement with JBS USA Food Company and JBS USA Food Company Holdings (JBS) over allegations that the meat producer misled consumers about its commitment to reduce its environmental impact. In February 2024, the AG filed suit, alleging that JBS’s consumer-facing statements that it...
Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of the word “simple” is ubiquitous at the show this year. “Simplifying Advertising through Innovation” is the literal headline for the day-one keynote from [...]
Finding a new job can be a brutal, lonely, and defeating process. It can also help the job seeker focus on what matters most. For instance, do you want to work 60 hours per week with ultra-competitive people who do not have your back? If you type all the write things and say all the [...]
The marketplace sells AI generated voices of figures including Maya Angelou and Mark Twain, and lets artists sell AI versions of their own voices
System1 has produced its early Christmas ad winners and the message seems to be: stick with what you know. Six of the top ten have appeared before. Top Ten (star rating plus uplift against category average.) Amazon “Joy Ride” – 5.9 Stars | Uplift versus retail category +3.1 Stars Coca-Cola “Holidays Are Coming” – 5.9 [...]