The Best Billboard I Saw Today
A Cut Above the Res The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Warsaw STAGE Launches as Europe’s Largest Three-Sided 3D LED Screen
Digital Network unveils an 800-square-metre landmark media platform in central Warsaw, designed for anamorphic content, brand launches and social-first campaigns The post Warsaw STAGE Launches as Europe’s Largest Three-Sided 3D LED Screen first appeared on OOH TODAY.
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
Netflix knows it’s in trouble. Or, rather, it knows people think it’s in trouble. The post Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest appeared first on AdExchanger.
How Brands Prepare to Be Spontaneous
The future of marketing will belong to the brands able to respond to cultural moments as they happen, marketers and media executives argued on Thursday at ADWEEK House: Sports Summit […]
Netflix in Advanced Talks to Close Major Ad Deals
Netflix says it's in advanced talks to close upfront deals, and it's going to pull back on its bi-annual viewership reporting.
Ford’s new take on the extreme sports product demo
Wieden + Kennedy, Ford’s main creative agency, came up with the “arrive ready” platform, which Born Social has used as inspiration for a social media campaign. It’s a demonstration of the carmaker’s Blue Cruise technology (a supercharged version of cruise control), which leaves you with plenty of mental capacity for extreme sports when you arrive [...]
What Taco Bell Learned From Chipotle’s Mistakes Amid Cyclospora Outbreak
What the E. coli outbreak of 2015 taught the restaurant industry—and what it didn't
Understanding the conversion paths that customers take to convert
For years, digital marketers have relied on attribution reports to measure campaign performance. While these reports can tell you which interaction happened immediately before a conversion, they rarely explain how a customer got there. In reality, conversions rarely happen after a single ad exposure. Understanding these conversion paths is essential for optimizing campaigns and allocating [...]
How Georgia-Pacific Rolled Out Its Own Programmatic Media Team
You don’t need an in-house marketing mix model to know that people buy toilet paper. But you do if you want to see firsthand which parts of your media plan are working and which deserve to get flushed. At Georgia-Pacific, one of the leading global manufacturers of tissue, pulp, toilet paper and packaging products, Javier [...]
This Marketing Consultancy Deciphers Consumers’ Brand Associations – And Doesn’t Believe In Segmentation
Marketing consultancy Triggers might know what you’re thinking better than you do. It sounds creepy, but as far as tech platforms go, Triggers has one of the less invasive methods of understanding how consumers think and feel about brands. It collects panel data from a wide swath of people through a process it refers to [...]