Stuart Keith, VP Global Ad Strategy & Partnerships, Rakuten TV Enterprise Rakuten TV Enterprise, the B2B arm of streaming business Rakuten TV, announced this morning it has signed up to be measured by Barb, the UK's broadcaster-owned TV measurement JIC (joint industry committee). The move will see Rakuten's streaming content in the UK, Read More
The mass adoption of LLMs is shifting internet search for consumers from following blue links to synthesized answers from LLMs. Zero click is here. As generative engines and personal AI agents begin searching, comparing and acting on our behalf, discovery will no longer happen on a search page. It will happen inside the answers with [...]
Adtech veteran joins healthcare-focused DSP amid linear-to-programmatic shift
From Billboards to Broadcast — and Back Again: Reflections and Remembering Ted Turner By Barry Frey, President, CEO, DPAA Global www.dpaaglobal.com Reflecting on Ted Turner’s passing last week, one cannot help but be moved by the extraordinary impact he had on media, our industry, and people around the world. In moments like this, I find [...]
“One of the most valuable things I can offer is an honest account of what has worked — and equally important, what has The post Industry Veteran Gary Greenstein Launches GNG Strategic Advisors first appeared on OOH TODAY.
Teachers, Ted Turner, Tacos, and Toast -- these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Valerie Davis will lead the agency's growth push and integration with Born Social in the region
Some of the most closely watched brand executives in the country will gather in Atlanta this September for Brandweek 2026, ADWEEK's annual summit for senior marketers.
It’s going to be World Cup assault and battery over the summer as the United States tackles the beautiful game in its inimitable way – President Trump will probably declare the US the winner before it’s even begun, ace boot-licker FIFA’s Gianni Infantino will probably concur. Broadcaster Fox Sports is taking a more measured view [...]
It’s been a long time since we’ve had an outstanding beer campaign, for a big brand anyway. Publicis’ LePub has done a pretty good job for Heineken and now Heineken has assigned its other brands – not to Publicis although the agency wins global production. WPP’s Ogilvy and VML have won a smaller brand each [...]
