Agents of Confusion Marketers and publishers are testing agentic solutions for media buying. But it’s unclear whether agents will simplify or further obscure the programmatic supply chain. Omnicom CEO John Wren told investors last week that the holdco is testing agent-to-agent campaigns without ad tech fees, Digiday reports. Stagwell, Butler/Till and others are pursuing similar [...]
The content licensing economy has arrived faster than anyone expected. Microsoft and Amazon have both entered the marketplace business. Venture-backed startups like TollBit and ProRata have built infrastructure for publishers to license their content to LLMs. And, in 2025, AI companies committed an estimated $2.9 billion in licensing fees to a relatively small number of [...]
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The tech giant is betting on live sports, YA, fantasy, and spinoffs to woo advertisers.
Fox leaned into live sports, streaming growth, and a 'first principles' tech story, with a Baywatch remake making waves.
Every small business owner wants to know exactly how their online presence impacts customer engagement and marketing returns. Learning to navigate website analytics can help you pinpoint what matters most... The post How to Read Analytics to Boost Website ROI appeared first on PGN Agency.
NBCU kicked off the 2026 upfront week with an original take on a not-so-original trend: ad performance. NBCU touted how it's tapping into modern marketing hot topics, such as sports and AI, to drive ad performance. The post NBCUniversal Peacocked Its Ad Performance Prowess On Its Upfront Stage appeared first on AdExchanger.
NBCUniversal's upfront event includes new adtech, Fast and Furious spinoffs, and Sunday night sports.
