A Back-to-Back Digital on Display, along one of central New York’s high-visibility commercial areas The post NEW STATE-OF-THE-ART DIGTAL BILLBOARD FROM PARK OUTDOOR ADVERTISING LIVE IN THE TOWN OF CAMILLUS first appeared on OOH TODAY.
Highlights from Rice Krispies, Journeys, QuikTrip, and Wellhub
Gap, Anthropic, MLS, Shinola, and more are behind the week’s most notable ads.
Lawsuits accusing marketing firms of stealing commissions have become common.
The companies partner on an executive apprenticeship program for women athletes at Flavor Flav’s SHE Weekend
The demographic longs for an analog era they never experienced—and Gap, Bath & Body Works, Coach, and Pizza Hut are cashing in
A few months ago, I did something I’ve never done before. I saw a CTV ad for a product I needed and got so annoyed about it that I bought a competitor’s version out of spite. Why? Because the ad was for a pregnancy test, and I’m fairly certain it was served to me because, [...]
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Ad Serving With The Boys appeared first on AdExchanger.
Game Over If there’s one thing Google seems to excel at, it’s operating a monopoly. First it was search, then ad tech, and now AI is the next obvious frontier. But, this time, regulators are trying to get ahead of the game. On Thursday, the EU ordered Google to scrap restrictions on how rival AI [...]
AI is depicted as the grim reaper that’s going to destroy advertising (and much else) that depends on the pathetic efforts of humans to produce ideas and execute them. Yet some of the best recent conventional non-AI ads have been for the over-mighty technorati. Mother for Anthropic, Isle of Any for a crypto outfit at [...]
