Noble People’s Mike McHale Brings Radio Cabinets Into the 21st Century
The experiential marketing leader behind Radio Blue revives Art Deco relics with new technology.
Nike vs. Adidas: Creatives Pick Who Wins the World Cup Ad Game
The real soccer rivalry is playing out in the ads.
The Gwyneth Effect, Measured
You don’t usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that’s a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow. Raff, who joined goop last April after stints as SVP of digital at Hailey Bieber’s [...]
Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting
Can I have your attention? Because your attention is becoming an actual currency for ad deals. That’s the pitch for the attention measurement provider Adelaide, which, on Tuesday, announced that pre-bid targeting using its proprietary attention metric, called AU, is now live in Amazon DSP. Advertisers can target high- and medium-attention ad inventory while filtering [...]
A Spoonful Of Sugar; The New Bot Drawbridge
Bending Reality Bending Spoons, an Italian digital media conglomerate, filed for IPO this week. In a world overcome by AI, Bending Spoons is a bet on good-old web properties like AOL, Eventbrite, Vimeo and others. BS buys these properties on the cheap, while the aggregate data and services improve performance across the fleet. The idea [...]
The Format Younger Dads Can’t Walk Past
Men 25 to 34 were 31% more likely than the average adult to be reached by The post The Format Younger Dads Can’t Walk Past first appeared on OOH TODAY.
Kim succeeds Benadiba at Talon Canada
appointed Sarah Kim as Managing Director of Talon Canada. Promoted from her role as SVP, Investment & Strategy, Kim has played a central leadership The post Kim succeeds Benadiba at Talon Canada first appeared on OOH TODAY.
1st Global Measure of Programmatic DOOH Spend
"This is a landmark moment for the OOH industry. For the first time, we have an independently verified, globally consistent measure of programmatic DOOH spend The post 1st Global Measure of Programmatic DOOH Spend first appeared on OOH TODAY.
The Best Billboard I Saw Today
When the Medium Becomes the Message The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Rethinking Measurement in OOH Toward a Single Source of Truth
OOH is evolving into a more dynamic and responsive channel, closer in capability to digital media than at any point in its history. The post Rethinking Measurement in OOH Toward a Single Source of Truth first appeared on OOH TODAY.