Havas Acquires Youth Culture Agency Archrival to Expand Play in North America
Havas continues the growth of Havas Play in North America with the acquisition of youth culture and experiential agency Archrival.
Dentsu Revives 360i With Lean Team and Fixed-Fee Model
Storied search agency returns as a lean, AI-focused holdco solution
Virtual Vanguard Recap: Rethinking Privacy: Consumer Trust and Data Consent
While many marketers have accepted the difference between what consumers say they care about and their actual behavior when it comes to privacy, Professor Beth Egan’s research suggests we’ve been […]
Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically
Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday. The post Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically appeared first on AdExchanger.
The Competitive Signals Hiding Inside Social Ad Auctions
Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us where budgets went last year. Traditional competitive intelligence tools often focus on creative libraries, estimated spend or campaign archives. Useful? Yes. Actionable? Not always. By the time most marketers learn that a competitor has changed strategy, the market [...]
Political Advertisers Shouldn’t Have FOMO – They Can Customize Audiences Like Anyone Else
The world of political advertising is still a little old school. First off, their fundraising methods still seem to be heavily reliant on generalized calls and texts. At least, that’s my assumption based on the number of desperate messages that politicians – and sometimes even their dogs – have sent me. TV is still the [...]
Ace of Hearts aces Tate’s Kahlo blockbuster
Much is expected from Ace of Hearts, the newish agency headed by former adam&eveDDB creative supremo Richard Brim, so when it lands Tate Modern as a client the result had better be good. First up is a teaser for Modern’s blockbuster summer exhibition Frida (Kahlo): The Making of an Icon. Tate interim director of audiences [...]
Just Eat dials up WPP’s EssenceMediacom
It’s all change at Just Eat Takeaway.com with the EMEA media account moving to WPP’s EssenceMediacom from Omnicom’s UM, hard on the heels of the food delivery’s firm’s creative business abandoning Omnicom’s McCann for independent VCCP. EssenceMediacom beat Publicis Media’s Spark Foundry and UM to the business which includes major market the UK. Just Eat, [...]
Can NCA’s Martini Man bring back Mad Men era?
Martini epitomised Don Draper Mad Men-era advertising just as much as Coke teaching the world to sing. Now Martini Man is back in the form of Bridgerton actor Jonathan Bailey auditioning for the role, all in the cause of Martini Bianco challenging Aperol in the spritz stakes. Martini V-P Emma Fox says: “Jonathan Bailey brings [...]
American Eagle Taps Lamine Yamal to Reach a New Generation of Fans at the World Cup
American Eagle bets on Lamine Yamal's Gen Z appeal to score beyond the pitch.