As the biggest soccer tournament ever arrives on U.S. soil this summer, belief in the American squad has never been stronger. And Truly Hard Seltzer, the Official Hard Seltzer of U.S. Soccer, isn’t just predicting a victory – it’s putting its faith on full display. With the world’s biggest tournament coming to North America, one [...]
Jeep is launching The Silent Edition, a wildlife print campaign for the all-new 2026 Jeep Cherokee Hybrid shot entirely in nature, where the vehicle’s hybrid technology helped make the intimate images possible. Created by Publicis Canada in partnership with award-winning conservation photojournalist Patricia Homonylo, the campaign places the vehicle within real wildlife environments without overtaking [...]
Müller Corner, Boston Pizza, BAND-AID, SEARHC
Müller Corner has launched a new advertising campaign titled 'You Know How You Like It', developed by VCCP. This campaign highlights the unique and personalized ways people enjoy their Müller Corner yogurts. The campaign aims to position Müller Corner as a brand that embraces individuality, showcasi...
Boston Pizza has launched a new campaign titled 'The Hockey Gods' to coincide with the playoff season in Canada. The campaign's concept revolves around the idea of divine intervention to help end Canada's 32-year playoff drought. This initiative is part of a broader strategy to engage hockey fans by...
With run clubs popping up everywhere and marathons becoming ultimate badges of achievement, this evolution taps into a timely insight: Runners constantly push their limits, facing everyday minor scrapes, cuts, and blisters. BAND-AID® Brand is perfectly positioned to help them heal like pros. To me...
The SouthEast Alaska Regional Health Consortium (SEARHC) has launched a new campaign titled 'Your Health, Our Mission,' focusing on the unique healthcare challenges faced by remote communities in Alaska. The campaign is centered around a series of documentary shorts that highlight the experiences of...
Every week, I attempt to curate a list of best new creative ads. View my weekly archive and an occasional point of view on the business of advertising. This week: ads from Apple, Vaseline, Burger King and and more. Dutch Barn: million pounds Very few brands have a sharply defined personality and use it consistently. [...]
With so much signal jamming, disinformation, spam, and outright fakery flooding the market today, it’s increasingly hard to tell fiction from fact. Here’s something that is painfully real: the global trade in fake goods is estimated at $467 billion (USD). That’s a real problem and Nigeria’s skincare market has not been spared. Consequently, Nigerians are [...]
How many times have you googled about a doctor or a clinic before visiting them? Around 65% of patients search online before contacting a doctor. Also, it isn’t surprising that most people prefer a clinic or healthcare provider with positive online reviews over others. All this points to one significant thing, which is the growing [...]
