Why the World Cup Will Have In-Game Ads For the First Time
The new inventory, along with skyrocketing ticket prices, are a preview of how soaring rights fees are reshaping live sports.
Latin America’s World Cup Ads Have a Secret U.S. Brands Keep Missing
Many brands use creative tactics in Latin America that are steeped in local culture, and that many U.S. marketers might find surprising.
Paris Hilton Dishes on How She Vibe Coded Her First App In Her Latest Deal With Google
The tech giant taps Hilton to make vibe coding more accessible to women.
Week of June 1 Evening News Ratings: NBC News and CBS News Have All-Around Gains
ABC World News Tonight saw declines in total viewers.
Over Two-Thirds of Consumers Will Ditch Brands They Don’t Trust
New study from McCann unpacks a growing consumer trust crisis
Can ChatGPT Ads Get People to Buy? OpenAI Partners With LiveRamp to Prove They Do
ChatGPT advertisers can now use LiveRamp's Conversions API (CAPI) Hub to see whether their ChatGPT ads drove someone to buy in a store.
Week of June 1 Morning News Ratings: GMA and Today Grow Across-the-Board
All three morning programs recorded week-to-week declines in total viewers.
Allwyn Launches ‘One Ticket, Two Chances to Win’ Lotto Campaign
Allwyn, the operator of The National Lottery, has introduced a new marketing campaign to support the updated Lotto game format, which now allows players to have two chances to win with a single ticket. The campaign, developed in collaboration with the creative agency VCCP, aims to increase awareness...
Royal London Empowers Customers with ‘Works For You’ Campaign
Royal London, the UK's largest customer-owned life, pensions, and investment company, has launched a new campaign titled 'Royal London Works For You.' This initiative aims to highlight the company's customer-owned structure by positioning customers as the bosses. The campaign, developed in collabora...
Wimbledon Unveils ‘Where Beauty Meets the Battle’ Campaign
Wimbledon has launched its 2026 advertising campaign, 'Where Beauty Meets the Battle,' as part of the brand platform 'There Is Only One Wimbledon.' The campaign aims to capture the essence of The Championships by highlighting the unique blend of tradition, beauty, and competitive spirit that defines...