A group of UK advertising’s trade bodies including the Advertising Association, ISBA, the IPA, IAB UK, has launched a comprehensive, cross-industry awareness campaign to help professionals working on Q4 campaigns understand the incoming Less Healthy Food (LHF) advertising restrictions. The campaign will signpost key resources including FAQs and online training to help the industry comply [...]
Over the past decade, fizzy newcomers with social-native branding and keywords like “kombucha,” “prebiotic,” “probiotic” and “protein” became billion-dollar brands. Sugar-free rivals like Poppi and Olipop became ubiquitous in US stores. The outsider brand National Beverage Corp. broke through with La Croix. Meanwhile, big beverage companies were dumping their juices. In 2020, Coca-Cola sold off [...]
Twenty years ago, Facebook came out with a new feature that let you poke your friends. (Remember pokes?) Now, Meta is investing hundreds of billions of dollars in AI to purportedly develop “personal superintelligence,” in CEO Mark Zuckerberg’s words, that teaches itself and outpaces human cognition. Quite the evolution. “AI that surpasses human intelligence in [...]
Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being mad at Nielsen – which is likely good news for its currency competitors, but not so great for everyone else in the meantime. The post At The Tail End Of Upfronts, Nielsen Finds Itself Back [...]
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, and Branding Department associate Morgan Spina published an article in Law360 entitled “Influencer Marketing Partnerships Face Rising Litigation Risk.” In the article, Andy and Morgan discuss how social media marketing has matured and how brands [...]
Every week, I attempt to share clutter-breaking creative ads. This week: work from Kia Canada, Astronomer as part of its PR for crisis management and more. Kia Sportage: tech talk Any product – be it a consumer durable or automobile has a set of features. Most of the advertising for such simply list such features [...]
The rise of YouTube in the US has made it the most-watched streaming service on TV by viewing share for more than two years. Now the Google-owned service is making similar gains in the UK, according to Ofcom's latest Media Nations report. In 2024, YouTube overtook ITV by share of total viewing to take the [...]
Seeking quality healthcare has become a proactive journey for many Indonesians—with thousands choosing to travel abroad in search of better treatment, modern facilities, and trusted medical expertise. Among the top destinations, Malaysia stands out as a preferred healthcare hub, thanks to its cost-effective medical services, comprehensive infrastructure, and seamless communication with skilled professionals. These combined [...]
TNT Sports is definitely the challenger brand in the UK TV sports market, more so than ever this season as the mighty Sky hoovers up even more matches. But Sky has rather lost its mojo as it promotes its (almost) monopoly in-house, treating football and footballers as god-like representatives of themselves, rather than the flesh [...]
Don’t Give Me Your SaaS The software as a service (SaaS) business model has become synonymous with integration and interoperability. One SaaS business usually connects to other SaaS businesses. But not so much anymore, writes Keynes Digital Founder and CEO Dan Larkman at AdMonsters. Wall Street investors and venture capitalists jumped on the SaaS startup [...]
