Adidas always said that “impossible is nothing”. They may have ditched the slogan but at the 2026 London Marathon, the brand’s new Adizero Adios Pro Evo 3 shoe propelled Sabastian Sawe to achieve the seemingly impossible: he became the first human to break the two-hour time barrier for the 26.2 mile race. The hype around [...]
This is timely: at the same time as WPP CEO has revealed a predicted tough Q1 (but with lots of optimistic noises) WPP Creative has landed the global creative account for Henkel from Omnicom. Henkel brands include Persil (in most markets) and Schwarzkopf. Omnicom’s Germany-based HeimatTBWA worked on brands including Persil, Pril, Somat, Perwoll, Spee, [...]
Conversations with Sephora, SmartCommerce, Liquid Death, and more.
Plus, how experiential marketing builds brand equity that traditional advertising no longer can.
Most social media strategies are built around single moments. One ad is expected to do everything, introduce the brand, explain the product, and drive action. However, real decisions don’t happen in one step. They happen over time, as people see, learn, and build confidence. That’s where a sequential messaging strategy comes in, instead of repeating [...]
The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together. Rakuten is best-known for its consumer retail and rewards apps, but its competed with Impact as early affiliate networks platforms for ecommerce companies and other direct advertisers to connect [...]
I didn’t expect to walk into a lead generation and customer acquisition-focused event and come out thinking about ad ops. But that’s exactly what happened when I traveled to Las Vegas for Leadscon last week. Lead gen and programmatic tend to live in different corners of the ecosystem. Lead gen is obsessed with calls and [...]
Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade Desk announced that it will begin allowing mutual clients to use its DSP within the Pacvue or Skai platforms. That sounds like a mundane integration story, of which there are countless within the martech and ad [...]
Much chatter among those largely opposed to the dominance of the tech giants that such companies are now bigger, richer and able to do more than even established countries – like the UK. Tesco in the UK is worlds away in terms of inflated market value but with 30% or so of the grocery market [...]
Machado will be tasked with executing on Chipotle's 'Recipe for Growth' 2026 turnaround plan.
