Disney to Fold Hulu App Into Disney+, Stops Reporting Streaming Subscribers
Disney said reporting paid subscribers has become 'less meaningful.'
Why Ad Fraud Rates Haven’t Budged in 15 Years
The advertising industry has the tools to end ad fraud. Do we have the will to use them?
High-Visibility OOH Advertising for Successful Recruitment Strategies
TL;DR Out-of-home (OOH) advertising can supercharge recruitment by expanding visibility, reaching wider candidate pools, and inspiring action. Unlike digital ads, OOH placements boost recall and engagement. From metro-wide visibility to showcasing perks, OOH helps employers fill roles effectively and differentiate their brand in competitive hiring markets. Discovering the perfect candidate can sometimes feel like finding [...]
MNTN Had A Strong Earnings Debut In Q2, But Shares Dipped A Bit Anyway
Too bad actor Ryan Reynolds didn’t join CTV ad platform MNTN’s first-ever earnings call on Tuesday. It would’ve been fun hearing Deadpool answer questions from investors. In early April, not long after MNTN filed its S-1 and shortly before its IPO in May, the company divested Maximum Effort. That’s the creative agency co-founded by Reynolds [...]
People Inc. Has A New Name, But It Still Faces The Same Old Google Search Traffic Drought
People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic, and consumers move to agentic AI to find answers to their questions. People’s digital ad revenue increased 5% compared to Q2 2024. It’s a decent turnaround, [...]
KTTV Anchor Elex Michaelson Leaving LA Station
His announcement comes a day after News Corp. announced plans to launch the California Post, a Los Angeles-based tabloid with the flavor of the New York Post, early next year.
Week of July 28 Morning News Ratings: Today Moves Back to First in Demo
Today had a cushion of 67,000 Adults 25-54 demo viewers.
Measurement Startup HyphaMetrics Cleared In Nielsen Patent Infringement Lawsuit By Nielsen
Late last week, a federal jury in Delaware found in favor of HyphaMetrics, a measurement startup Nielsen was suing for allegedly infringing on two of its patents. The post Measurement Startup HyphaMetrics Cleared In Nielsen Patent Infringement Lawsuit By Nielsen appeared first on AdExchanger.
The Power of Billboards to Spark Conversation
The power of billboards to spark conversation For decades, advertising has played a key role in shaping culture and conversation. From the drumming Cadbury’s gorilla, to kids “Tangoing” their mates in the playground, TV adverts acted as cultural touchpoints that united generations through a shared viewing experience. With only a handful of TV channels, it didn’t take [...]
McDonald’s Revives McDonaldland in Its Latest Promotional Effort
McDonald's taps into 1970s nostalgia with a limited value meal available Aug. 12.