AI chat is starting to look more and more like a media channel, which means someone’s gotta figure out the ad model. Although chatbot conversations are loaded with commercial intent – ChatGPT knows it – there’s still no clear playbook for monetizing those interactions without messing with the user experience. Search advertising specialist adMarketplace is one of [...]
Gone are the days when the TV upfronts were exclusive to legacy broadcasters. Amazon is gearing up for its third upfront event next month in New York City. Alongside Netflix, Amazon is one of a handful of digital-first companies that recently entered the upfront fray and are competing against traditional networks for annual advertiser budgets [...]
Just in time for Mother’s Day, Theo Grace — the personalized jewelry brand founded by Nicky Hilton — has unveiled its newest collection: “Made to Treasure,” a heartfelt collaboration created alongside her mother, Kathy Hilton. Made to Treasure is a celebration of legacy, love, and the generational bonds that define motherhood. Designed as wearable keepsakes, the collection transforms meaningful moments into modern [...]
Cindy Rose will now only lead updates at WPP’s half-year and full-year results, the company told ADWEEK.
As tech giants spell doomsday for white collar work, marketers feel the pressure to equip their teams for an AI-first world
It’s not very often that a company sees its Q1 revenue take a powder and announce it as some kind of triumph but that appears to be the case with Cindy Rose’s new look WPP. Q1 revenue of £3,030m was down 6.6% YoY on a reported basis and down 4.0% like-for-like (LFL), while revenue less [...]
Getting Under Your Skin—in the Best Way The post The Best Billboard I Saw Today first appeared on OOH TODAY.
A new neuroscience study from Allvision, in partnership with Brainsights, provides the strongest evidence to date that Digital Out-of-Home (DOOH) The post DOOH Boosts Attention, Increasing Memory Encoding by Up to 61% first appeared on OOH TODAY.
Transparency On The Beach POSSIBLE in Miami, like most ad tech conferences, serves as a petri dish for product launches and press releases about partnership deals. On Monday, Integral Ad Science (IAS) used POSSIBLE to unveil IAS Total TV, a new product suite aimed at improving transparency. It’s not the flashiest theme at the conference [...]
Visuals: https://getbehindthebillboard.com/episode-107-alice-goodrich Episode #107 features the wonderful, multi-talented Alice Goodrich from VCCP. We spent a lovely hour discussing Alice’s county-level tennis career, her time as a Dior makeup artist, her stint as an internal comms assistant for the British Army and how she served as a stand-in for Gary Barlow of Take That. And incredibly, [...]
