The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead
One of The Trade Desk’s longest-tenured leaders on the product side has left the company. Jud Spencer, who served as one of TTD’s lead engineers for the past 12-plus years, confirmed to AdExchanger that his last day at the DSP was Nov. 21. Spencer declined to elaborate on the reason for his departure or to [...]
Ninth Circuit Affirms the FTC’s Authority to Seek Damages After AMG Capital
Last week, the Ninth Circuit Court of Appeals upheld a decision issuing a permanent injunction and over $7 million in sanctions against people engaged in an illegal multilevel marketing scheme. The court’s opinion in Federal Trade Commission (FTC) v. Noland sheds light on the scope of the agency’s power to obtain monetary relief after the...
American Eagle’s Sydney Sweeney and Travis Kelce Campaigns Grew Customer Loyalty by 4%
Comparable sales at American Eagle grew 1%, while its sub-brand Aerie saw 11% growth.
How America’s Biggest Retailers Are Rethinking Their Businesses And Their Stores
America’s biggest department stores are changing, and changing fast. In the past quarter, for instance, Target has piloted a new store model in Chicago, where it’s begun segmenting some stores into more backroom operations and fulfillment for online orders, while high-foot-traffic locations will prioritize in-person shopper engagement and on-shelf inventory availability. The company plans a [...]
How Target Lost the Middle Class, and Walmart Cashed In
Two contrasting Black Fridays are entirely representative of the yawning gap that now exists between Walmart and Target.
AI Audience Modeling for B2B: LinkedIn + Meta to Grow Your Pipeline
Executive Summary Pairing LinkedIn and Meta with AI audience modeling helps you reach in-market ICP buyers, lower cost per lead (CPL), and turn more clicks into qualified pipeline. LinkedIn delivers unmatched firmographic precision; Meta delivers efficient reach and rapid creative learning. AI connects the two by predicting who is most likely to convert and then [...]
Streaming Ratings, Week of October 27: Nobody Wants This Keeps Netflix in First
A sports-heavy week led to no title finishing above a billion viewing minutes.
How To Scale Product Images With AI Models & Lifestyle Scenes
Overview Valara Fit is a performance-driven fitness brand offering high-quality activewear and training accessories for people who want comfort, reliability, and style during every workout. As the brand expanded, visual content became essential for presenting each product in a compelling and professional way. Yet photo shoots created a major bottleneck. Coordinating models, locations, gym access, [...]
From Hype To Hyperscale In AI
Nearly every ad tech company is out there promising some form of AI-powered magic. The vendor landscape is turning into a sea of sameness. So what’s worthwhile and what’s worth chucking in the bin? The best way to separate AI hype from reality is to roll up your sleeves and try out the tech for [...]