In a largely creative industry like advertising, performance marketing can seem a bit soulless. Algorithms, tracking and optimization can help us reach targets quicker and more efficiently. But the creative used in performance campaigns can often look or feel … off. When there are metrics to hit and placements to fill, creative often takes a [...]
“We’re seeing strong interest in retail media from advertisers and brands who want to reach local audiences where purchase intent is The post Broadsign Partners with JB Hi-Fi first appeared on OOH TODAY.
Back in 2018, Omnicom passed on buying Acxiom for $2 billion, which went to IPG instead. In retrospect, that was a good move twice over, CEO John Wren told investors during the holding company’s Q1 earnings call on Tuesday, which was also its first full quarter with IPG folded in. Seven years after IPG bought [...]
Sid Lee Group, the award-winning global collective celebrated for shaping culture through creativity and innovation, announced two major moves today to optimize client success and continue its U.S. expansion. The company has formalized the integration of San Francisco-based Godfrey Dadich Partners (GDP), a creative marketing agency grounded in journalism and design, and has appointed industry [...]
The exec extended an olive branch to ad agencies after fallouts with Publicis, WPP, and Dentsu.
The holding company is disposing of businesses that account for $3.2 billion in revenue within the next year.
The FCC directed eight of Disney’s owned-and-operated television stations to file their broadcast license renewals early.
In this week's Week in Charts, Rory Sutherland on AI reshaping the ad industry, new entrants shake up the European OS market, and UK M&A bounces back. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts [...]
British agency group WPP's 'Elevate28' turnaround strategy, unveiled earlier this year, set a three-year plan to return the group to organic growth. Turnarounds don't happen in a day, so for 2026 the priority has been stabilising the business, particularly in relation to net new business. So while the headline figure from this morning's Q1 earnings [...]
Both VCCP and Joint have launched new campaigns that join a growing number of ads choosing to veer away from the purposeful and steer heavily into the nonsensical. For Fridge Raiders snacks, Joint has conjured up a couple of hapless arctic explorers for no obvious reason other than entertainment value. And likewise with VCCP and [...]
