Amazon Cut Affiliate Commissions Up to 50% for Some Publishers, Leaving Them Reeling

Publishers are scrambling to reorient their commerce businesses after the tech giant also gut reporting tools.

By |2026-05-18T15:07:38-07:00May 18th, 2026|News|Comments Off on Amazon Cut Affiliate Commissions Up to 50% for Some Publishers, Leaving Them Reeling

Andrew Lustigman Speaking at PLI’s Hot Topics in Advertising Law 2026 on the Changing Legal Landscape of Advertising on Social Media

Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, will participate in a panel entitled “The Changing Legal Landscape of Advertising on Social Media” as part of Practising Law Institute’s (PLI) Hot Topics in Advertising Law 2026 on June 10 at 10:30 A.M. in [...]

By |2026-05-18T13:12:53-07:00May 18th, 2026|News|Comments Off on Andrew Lustigman Speaking at PLI’s Hot Topics in Advertising Law 2026 on the Changing Legal Landscape of Advertising on Social Media

This post is pointless / Le post le plus inutile de l’année?

THE ORIGINAL? Swile Card (Lunch & leisure spendings) – 2021 « The most pointless card at the moment ». (Because this ad ran during covid19 lockdown) Agency : Steve Paris (France) LESS ORIGINAL WebBank Gemini / Bitcoin credit Card – 2026 « This card is pointless » (It does not distribute loyalty points) Agency : Quan [...]

By |2026-05-18T13:10:39-07:00May 18th, 2026|News|Comments Off on This post is pointless / Le post le plus inutile de l’année?

Ballyhoo Launches the Seattle Sound Digital Spectaculars

a new digital OOH network consisting of 14 premium screens, including digital roadside billboards, full-motion terminal video walls, and LCD The post Ballyhoo Launches the Seattle Sound Digital Spectaculars first appeared on OOH TODAY.

By |2026-05-18T12:27:32-07:00May 18th, 2026|News|Comments Off on Ballyhoo Launches the Seattle Sound Digital Spectaculars

The Seven-Day Ghost: How a new cross-media study exposed the most expensive case of misattribution in modern advertising

There is a sentence that nearly every adult in America says approximately twice a week, has been saying for the entirety of their adult life, and will continue saying until they are dead. It is also, by some distance, the single most consequential sentence in consumer marketing, which is a

By |2026-05-18T12:19:59-07:00May 18th, 2026|News|Comments Off on The Seven-Day Ghost: How a new cross-media study exposed the most expensive case of misattribution in modern advertising

These AI Agents Want To Handle All The Annoying Parts Of Media Buying

It’s the great irony of programmatic. The bidding is automated down to the millisecond, but the day-to-day work of running campaigns is still largely manual, from copying data between systems and reconciling reports to running QA checks and drafting explanations for clients when metrics don’t line up. “Inside of the platforms, it’s AI everywhere – but [...]

By |2026-05-18T09:07:52-07:00May 18th, 2026|News|Comments Off on These AI Agents Want To Handle All The Annoying Parts Of Media Buying

How Trades Businesses Use Billboards to Stay Fully Booked

For trades businesses, staying fully booked isn’t just about doing great work, it’s about staying visible. While most competitors fight for attention online, smart plumbers, roofers, electricians, and HVAC companies are using billboards to dominate locally. A well-placed billboard builds familiarity every single day, keeping your business top-of-mind when homeowners suddenly need help. Unlike digital [...]

By |2026-05-18T08:58:20-07:00May 18th, 2026|News|Comments Off on How Trades Businesses Use Billboards to Stay Fully Booked

Managing Digital Assets for Better ROI and Engagement

Every American small business owner faces the challenge of keeping digital assets organized and effective as their business evolves. A tangled collection of websites, graphics, and marketing files can hold... The post Managing Digital Assets for Better ROI and Engagement appeared first on PGN Agency.

By |2026-05-18T08:52:38-07:00May 18th, 2026|News|Comments Off on Managing Digital Assets for Better ROI and Engagement
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