Omnicom, now incorporating IPG and so the biggest ad holding group, saw its Q1 income rise sharply to $405m in 2026 compared to $287.7m in 2025. Growth-wise Omnicom reported 3.9% with Q1 revenue of $5.6bn, markedly lower than Publicis but well ahead of WPP which fell back. Omnicom includes pass-through costs in such numbers making [...]
Civilisation is in flames yet somehow the ad world keeps turning. As you start mentally packing your suitcase for another Cannes Lions, you may well be asking yourself: what’s the point of it all? Will there be enough flight fuel? Is attending this week-long late-stage capitalism jamboree really worth the cost to your bank balance [...]
The brand hires January Digital to handle its media.
A new series of events lets brands get to know dozens of creators at once.
Five months on from completing its $13.5 billion acquisition of rival agency group IPG, Omnicom is planning to divest assets worth approximately $3.2 billion in annual revenue, the holding company told investors during its Q1 earnings call. The $3.2 billion figure represents an advance on the $2.5 billion estimate that Omnicom gave in its Q4 [...]
The moves we're seeing in the TV advertising world to embrace outcomes is "long overdue" says Rob McLaughlin, Founder & CEO of Audiences. But the opportunity to target and measure outcomes has never been greater according to McLaughlin, as addressability in TV has "exploded" over the last few years. In this interview, McLaughlin discusses what's [...]
Now, Stagecoach takes the stage on the same grounds, same corridor, one week later. The impressions held. The audience flipped. The post Same Highway, Same Billboards, Completely Different Crowd first appeared on OOH TODAY.
Typical of someone who can not sell their way out of a paper bag, (that's grocery sack), there are certain lesser skilled sales and marketing types who believe sales is The post OOH ‘Word on the Street’ Today —’Einstein’ first appeared on OOH TODAY.
OOH’s top ten advertising categories in 2025. This is the second time OOH advertising revenue has exceeded the $9 billion mark in the history of the medium The post Top 10 Advertisers in 2025 —OOH $9.46 Billion first appeared on OOH TODAY.
Nothing to Sneeze At The post The Best Billboard I Saw Today first appeared on OOH TODAY.
