Week of Feb. 23 Morning News Ratings: Today Keeps Lead for 6 Weeks
GMA was the only morning show with week-to-week gains in both measured categories.
A+E Turns Brands Into Lifetime Movies as It Looks to Compete in Upfront Pitch
A+E Global Media announces new content and brand creative studio.
“If You’ve Got It, Use It” – How First-Party Data Drives Effectiveness in Addressable TV
Over the last 18 months, European broadcasters and TV sales houses have ramped up their efforts to attract new-to-TV advertisers that usually spend on search and social platforms. While many of these announcements have focused on lowering the cost of entry to TV using AI-enabled creative solutions, Sky Media has looked to addressable advertising to [...]
What Marketers Miss When Their Data Isn’t Inclusive
Marketers endlessly talk about growth and ROI, but they leave potential on the table when they don’t fully measure key segments of their audience. Nowhere is that disconnect more obvious than with Black, Hispanic and intersectional audiences, whose media habits and cultural influence far outstrip their place in most media plans. Black audiences, in particular, [...]
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adam&eveTBWA is proud to unveil “Calling All Heroes,” a bold new campaign created for and in partnership with Merlin Entertainments to celebrate the launch of Galacticoaster, LEGOLAND® Resorts’ newest high-tech indoor rollercoaster coming to LEGOLAND® Florida and LEGOLAND® California Resorts on Feb. 27 and March 6, respectively. Designed to rally heroes of all sizes, the [...]
Why Fleet Size Determines Success in Multi-City Mobile Billboard Campaigns
fleet size is not a vanity metric. It is the operational backbone of nationwide mobile billboard advertising. The post Why Fleet Size Determines Success in Multi-City Mobile Billboard Campaigns first appeared on OOH TODAY.
Comcast Spinoff Versant Media Stakes Its Future On Streaming
Versant Media Group reported its first earnings as a publicly traded company. The portfolio of networks, which includes CNBC, MS NOW (formerly MSNBC), USA Network, E! and Fandango, was spun off from Comcast in January. The post Comcast Spinoff Versant Media Stakes Its Future On Streaming appeared first on AdExchanger.
Meta Has A New Way To Measure Social Engagement (Because Clicks Don’t Cut It)
Meta is making a change to how it reports click-based attribution. Starting later this month, Meta advertisers will no longer only see “click-through attribution.” Instead, Meta will segment the social media-type engagement that occurs on its platforms – including shares, like, saves, bookmarks, comments, etc. – into a category called “engage-through attribution.” When, for example, [...]
X Will Penalize Creators Who Share AI-Generated War Videos Without Disclosure
X will boot creators off of its revenue sharing program for failing to disclose when videos depicting war are made with AI.
Week in Charts: Magnite on the Impact of The Trade Desk’s OpenPath, PubMatic Leans into Agentic Campaigns, and Amazon Overtakes DAZN in Sports Spend GalleryWeek in Charts: Magnite on the Impact of The Trade Desk’s OpenPath, PubMatic Leans into Agentic Campaigns, and Amazon Overtakes DAZN in Sports Spend
Week in Charts: Magnite on the Impact of The Trade Desk’s OpenPath, PubMatic Leans into Agentic Campaigns, and Amazon Overtakes DAZN in Sports Spend
In this week's Week in Charts, Magnite on the impact of The Trade Desk's OpenPath, PubMatic leans into agentic campaigns, and Amazon overtakes DAZN in sports rights spend. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts [...]