Privacy isn’t binary. Data can be considered either highly private or not, depending on the context in which it’s shared and each individual’s personal preferences, said Chris Mufarrige, director of the Federal Trade Commission’s Bureau of Consumer Protection, speaking at the NAD’s annual conference in Washington, DC, earlier this week. Any framework for privacy protection [...]
View this post on Instagram A post shared by Jif Canada (@jifcanada) Bready or not, the J&PB is here. Smucker’s® and Jif® are putting a playful twist on one of the world’s most iconic sandwiches: the peanut butter and jam. Meet the J&PB — jam on top, peanut butter on the bottom. What began as a [...]
This year’s National Advertising Division’s (NAD) Annual Conference demonstrated that the self-regulatory process remains an active venue for companies interested in challenging competitor advertising claims. Attorneys from Venable’s Advertising and Marketing Group represent both advertisers and challengers at all levels of the NAD process, and this year has been particularly busy with NAD challenges. Read...
Seasonal Campaign Billboards: Transitioning from Sunblock to Sweaters As the seasons change, so do consumer needs, spending patterns, and priorities. While summer campaigns focus on leisure, vacations, and outdoor fun, fall campaigns highlight warmth, preparation, and new routines. Advertisers who pivot their creative in sync with these shifts stay relevant and top of mind. Seasonal [...]
If you're approaching the end of Q3 without a clear road map for Q4 and beyond, now is the time to sharpen your strategy. The post How to Optimize Seasonal Promotions for Growth at Your Dealership appeared first on Stream Companies.
Fox News and NewsNation offer special coverage of Charlie Kirk’s memorial in Arizona.
Business Insider joins a growing roster of publishers and publisher-adjacent tech companies suing Google over its ad practices.
At its Agency Summit in New York City, Meta said it's “doubling down” on its commitment to agencies.
Two Fallon veterans have been named co-CEOs of Minneapolis indie agency Zeus Jones.
