Independent agency UltraSuperNew (left) has noticed that new WPP CEO Cindy Rose has never actually worked in an ad agency and has offered to help out. (Don’t know why they’re so surprised, these days a working knowledge of – or even fleeting acquaintance with – AI is much more desirable.) Anyway agency co-founder Marc Wesseling [...]
NPR's new campaign flips its logo to defend the public’s right to stay curious.
THE ORIGINAL? Dunlop tires « Partez avec Dunlop » – 1953 Click on the image to enlarge Source : Invaluable Illustration : Raymond Savignac (France) LESS ORIGINAL Michelin / Pilot Sport 5 Energy / TV ad – 2026 Click on the image to enlarge Source : CB News / Watch the TV commercial Agency : Evimages, Lyon (France)
A standalone OBIE Awards can absolutely be a power move. Let’s break it down—pros, cons, and a The post The OBIEs Go Solo: Glow-Up or Growing Pains? first appeared on OOH TODAY.
Every week, AdExchanger publishes a comic inspired by the world of ad tech, online advertising and programmatic. Often, one of the most fun parts of the process is coming up with the caption. We’ve had some great ones, like this instant classic. Well, now we’re turning to you for a little help – and the winner [...]
Key hires underscore the company's ambitious growth trajectory and commitment to regional market leadership The post Broadsign Expands with 4 Appointments first appeared on OOH TODAY.
Programmatic advertising has never lacked metrics. What it often lacks is proof. Marketers today can see impressions, clicks, conversions, view-through rates, and completion rates in post-campaign reports. Performance “appears” measurable. However, when leadership asks tough questions like, “Did our advertising actually drive incremental results?” or “Would these results have happened anyway without marketing?” the answers [...]
Telemundo reveals 700 hours of coverage, 104 matches, and a new campaign to reach viewers.
The ONE Asia Creative Awards, part of the global nonprofit One Club for Creativity, announced Apple’s “Glad I Met You” as the winner of the Inaugural ONE Asia Chinese New Year Awards, a new recognition honoring the most emotionally resonant and culturally impactful Chinese New Year films from across Asia-Pacific. The new award celebrates brands that invest in high-quality [...]
If you walk into a modern supermarket, apparel store, electronics outlet, or even a pharmacy today, you’ll feel a subtle shift in the atmosphere. The shelves look familiar.The products are the same.But the experience is undeniably different. Digital screens glow from the aisles, adding motion and storytelling where static posters once hung. Promotions update instantly. [...]
