WPP Bolsters Enterprise Services in Bid to Be an AI One-Stop Shop
CEO Jeff Geheb believes his team can compete with consulting giants like Accenture and Deloitte
Buddig Revives Grandma Buddig for ‘Eat Your Buddig’ Campaign
Buddig has launched its latest campaign, 'Eat Your Buddig,' to promote its meat and snack offerings as convenient, protein-packed options for on-the-go consumers. The campaign reintroduces the character of Grandma Buddig, who first appeared last year, in a playful role designed to resonate with a ne...
As AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence
As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to [...]
Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises
With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with. Behind all this change is a unanimous desire to capitalize on the rapid rise of on-demand streaming, according to Scott Schiller, adjunct professor of the entertainment, media and technology program at [...]
Why ITV Steered Clear of Hydration Break Ads at the World Cup
Hydration breaks at this year’s FIFA World Cup have proven controversial, with viewers expressing frustration at the ad breaks that some broadcasters have inserted into the three-minute pauses. British broadcaster ITV has chosen not to do so, and Kelly Williams, ITV’s MD of commercial, says it comes down to respecting the audience experience as well [...]
Pinterest is Seeing Incremental Spend From tvScientific Advertisers
Earlier this year, Pinterest completed its acquisition of tvScientific, a CTV performance ad platform. The social sharing site then brought its audiences off-platform for targeting in CTV environments, and last month launched Creative Advisor, an AI-powered creative optimisation tool for CTV advertisers. In Cannes, VideoWeek caught up with Chip Jessopp, VP, GM Programmatic Ads Sales [...]
Meta Names Denise Moreno CMO as Alex Schultz Becomes First Chief Data Officer
Moreno will join Schultz on CEO Mark Zuckerberg's leadership team.
Four Steps to Know Before Spending a Dollar On Billboards
Learn Supritha Shetty's 3-step billboard testing system to inform how your next billboard test should run. The post Four Steps to Know Before Spending a Dollar On Billboards appeared first on Blip Billboards.
Binging With Babish Expands Into Meal Kits, Podcasting, and Hospitality
Andrew Rea is the latest YouTube creator to convert his audience into a diversified consumer business.
George Parker: how the Mac materialized..
Following on from my last post about Xerox’s aversion to monkeys.. I offer this gem for your delectation and edification. It is worth remembering that before the Mac… Apple created the Lisa. This was the breakthrough forerunner to the Macintosh, incorporating what were considered at that time to be remarkably advanced features for a desktop [...]