Oscar Mayer’s Wienie 500 Goes Bigger After 500K Sales Bump
Oscar Mayer's Wienie 500 race returns with new contenders, real coaches, and its first live nationwide broadcast on Fox.
Marketers From Adobe and Whirlpool Share What They Wish They Knew Starting Out
As the Effie Lions Foundation kicks off its inaugural Voices of the Future program, top marketers share what mentorship has meant to them.
5 Controversies Cannes Lions Would Rather Forget
After a festival full of scandal in 2025, we revisit some of the biggest Cannes controversies of all time
TEXAS FLOOD
"Fat, drunk, and stupid is no way to go through life son." Obviously this... The post TEXAS FLOOD first appeared on OOH TODAY.
George Parker: where’s the beef?
Joe Sedelmaier, died last week, and if you don’t know who that is then you deserve to spend the rest of your life doing AI generated shitty commercials for Beauty Bum Hemorrhoid Cream. Joe was the guy that directed numerous tongue in cheek, humorous TV spots, for such clients as Federal Express, Godfather’s Pizza, and [...]
Publicis moves deeper into data with $2.2bn LiveRamp
Publicis Group is buying LiveRamp, which it calls a global data collaboration platform, for $2.2 billion ($2.5bn including cash.) This is Publicis’ third big non-advertising acquisition after Sapient and Epsilon, moving the French holding company further away from its ad roots and deeper into data and tech. Publicis says it will become a leader in [...]
Sales —OOH Classifieds Today
...seek a high-performing National AE based in Los Angeles to join our dynamic sales team, Denver —Local Media Sales Exec and Miami —Ad Sales AE The post Sales —OOH Classifieds Today first appeared on OOH TODAY.
The Best Billboard I Saw Today
A Gutsy Move The post The Best Billboard I Saw Today first appeared on OOH TODAY.
The New Standard Media Buyers Should Demand from Out of Home
Because modern OOH shouldn’t ask for trust—it should earn it. The post The New Standard Media Buyers Should Demand from Out of Home first appeared on OOH TODAY.
‘I Don’t Think I’m A Data Broker’ Is Not A Defense
Just because a company doesn’t see itself as a data broker when it looks in the mirror doesn’t mean regulators would agree. “‘I’m not a data broker’ – that’s probably what a lot of you in this room think,” said Tony Ficarrotta, VP and general counsel of the Network Advertising Initiative, addressing a small group [...]