Running a salon business today looks nothing like it did five years ago. Walk-ins still happen, sure, but most bookings now start with someone scrolling Instagram or typing “salons near me” on their phone. That shift changes everything about how you bring people through your door. A solid salon marketing plan matters more than ever. [...]
Modern buyers want quick access to reliable information on social media platforms, trustworthy guidance, and a seamless online experience. Real estate agents, developers, and certified brokers can no longer rely solely on traditional methods to reach a wide audience and gain a competitive advantage. A strong digital presence is necessary to build credibility and engagement. [...]
Party spent £252,000 in last two weeks of campaign on its main Facebook pages compared with Labour’s £276,000 UK politics live – latest updates Reform UK ramped up the funding and sophistication of its political Facebook ads in the final weeks of campaigning for the May elections, in a sign of the growing financial muscle [...]
Independent senator said Labor’s plan, which could require podcasts sponsored by betting companies to produce two versions of each program, is ‘totally unworkable’ Follow our Australia news live blog for latest updates Get our breaking news email, free app or daily news podcast The independent senator David Pocock says a government plan that could require [...]
Tanya Simon exits the network as a result of Bilton's appointment at 60 Minutes.
Experiential marketers reveal the unique challenges of the ad festival.
On treating mockery as a market opportunity rather than a threat.
Roku on Wednesday announced a revamp of its home screen for the first time in over a decade. The new user interface (UI) is designed to streamline discoverability and personalisation, according to the company, using AI to surface recommendations for individual users. Initially launched on Roku TVs and streaming devices in the US, the new [...]
Olyzon, a French ad tech business which positions itself as an agentic decisioning layer for CTV advertising, has announced the closure of a $10 million Series A funding round led by S4S Ventures, the investment vehicle co-founded by Sir Martin Sorrell and Sanja Partalo. Existing investors from a prior $5 million funding round last year, [...]
“Where should I spend my next dollar?” is now a question that marketers can pop into an AI chat box instead of a media dashboard. On Thursday, media measurement provider Measured launched a Model Context Protocol (MCP) server that allows brands to ask ChatGPT, Claude, Gemini and other AI platforms how their media is performing. [...]
