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Los Angeles – National Account Executive—OOH Classifieds Today
...seeking a high-performing National Account Executive based in Los Angeles to join our dynamic sales team The post Los Angeles – National Account Executive—OOH Classifieds Today first appeared on OOH TODAY.
Proactive Selling Matters in Programmatic DOOH
the US & Canada ...1.2MM screens available to buy. Greater New York City has over 60,000 screens available, Brazil has over 80,000, France over 65,000 The post Proactive Selling Matters in Programmatic DOOH first appeared on OOH TODAY.
Week in Review: Sir Ian Cheshire Picked as New Ofcom Chair, Paramount Launches Publishing Division in IP Push, and Publicis Seals New Microsoft Deal GalleryWeek in Review: Sir Ian Cheshire Picked as New Ofcom Chair, Paramount Launches Publishing Division in IP Push, and Publicis Seals New Microsoft Deal
Week in Review: Sir Ian Cheshire Picked as New Ofcom Chair, Paramount Launches Publishing Division in IP Push, and Publicis Seals New Microsoft Deal
In this week's Week in Review: Ofcom announces its new chair, Paramount launches a publishing division, and Publicis wins Microsoft's media account as part of a wide-ranging new deal. Top Stories Sir Ian Cheshire Chosen as Ofcom Chair Sir Ian Cheshire has been announced as the UK Government’s preferred choice as Ofcom chair. He is [...]
Revolving Door Roundup: CNN Names Alex MacCallum COO
CNN names new COO and other moves from around the news industry.
CTV measurement shouldn’t be a black Box: bringing transparency to Connected TV
CTV measurement is becoming more essential, because Connected TV (CTV) continues to attract larger portions of brand budgets as streaming becomes the dominant way people consume content. But while investment is growing, confidence hasn’t always kept pace. According to eMarketer, marketers often struggle to answer basic questions about their CTV campaigns. Who actually saw the [...]
WPP hires chief transformation officer from Estée Lauder
Estée Lauder’s SVP transformation, Anne-Isabelle Choueiri, has joined WPP as chief transformation officer. Based in New York, the French national spent six years at the global beauty giant and took on the transformation a year ago. She started out as a management consultant at Accenture in 2000 before switching into the digital marketing space. Choueiri [...]
WPP Taps Estée Lauder’s Anne-Isabelle Choueiri as Chief Transformation Officer
She’ll be central to the holdco's three-year turnaround plan.
