How AB InBev Won 183 Cannes Lions in Five Years
Global CMO Marcel Marcondes opened the festival with a BTS look at the brewer's decade-long marketing transformation.
Cannes Billboard Wars: Adtech Platforms Duke It Out On the Croisette
Some adtech platforms are taking shots at their rivals in splashy billboards at Cannes this year.
Susan Credle Isn’t Worried About the Future of Creativity
Susan Credle, this year's Cannes Lion of St. Mark winner, addresses industry upheaval and why big ideas are due a comeback.
Black Publishers Knew the Ad Commitments Wouldn’t Hold. So What?
Since brands began to pull back their commitment to diversity ads in 2023, publishers throughout the BOMESI network have not been surprised. Many have rebuilt their business models with the knowledge that these ad dollars allocated post-2020 were not going to be there.
Five Things Marketing Mix Modelling Teaches Us (That Nobody Wants to Hear)
Measuring media channels in a vacuum can easily skew marketing budgets, but marketing mix modelling (MMM) is increasingly being used to inform rational decision-making. Tobin Thomas, CEO and Founder of Lifesight, breaks down some uncomfortable yet valuable insights gleaned from MMM. Here's the uncomfortable thing about marketing measurement: the channels that are easiest to track usually [...]
Cats in the Cradle
Here is to all the fathers out there. Both to the biological fathers, as well as anyone who has mentored anyone else to The post Cats in the Cradle first appeared on OOH TODAY.
Billboard Gossip… Yes, Really
This week it was billboards talking to each other. Not metaphorically. Literally. The post Billboard Gossip… Yes, Really first appeared on OOH TODAY.
12 OOH Opportunities —OOH Classifieds Today
12 OOH Employment Opportunities ...NYC, Dallas, Los Angeles, Denver; —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post 12 OOH Opportunities —OOH Classifieds Today first appeared on OOH TODAY.
Lamar’s 5 creatives celebrating America
Lamar is commemorating this once-in-a-generation celebration with a nationwide Out of Home campaign that honors the The post Lamar’s 5 creatives celebrating America first appeared on OOH TODAY.
Fire TV Makes A Play For Its Share Of Home Screen Ad Dollars
Amazon is making a splash at Cannes by touting recent Fire TV interface upgrades designed to help viewers find relevant content more easily, including when they are watching the 2026 FIFA World Cup. The post Fire TV Makes A Play For Its Share Of Home Screen Ad Dollars appeared first on AdExchanger.