Publicis beats expectations with 5.7% Q3 revenue growth

Publicis has knocked it out of the park yet again in Q3 2025: organic revenue slightly ahead of forecast at 5.7% with an operating margin in excess of 18% and a raised forecast for the year of between 5% and 5.5% growth. The US, the source of worries for many of its competitors, grew 7.1% [...]

By |2025-10-14T04:09:32-07:00October 14th, 2025|News|Comments Off on Publicis beats expectations with 5.7% Q3 revenue growth

From Clicks to Conversions: The Science of Performance Marketing

Ever thought why some ads resonate with you as if they are reading your mind, while others disappear or go unnoticed in the digital clutter? Is it some sort of magic? No. Of course, there’s a significant element of creativity in it. However, it isn’t magic but science – precisely, the science of performance marketing.… Read [...]

By |2025-10-14T03:12:33-07:00October 14th, 2025|News|Comments Off on From Clicks to Conversions: The Science of Performance Marketing

Subtracting The Pluses; From Frenemies To Good Old Enemies

Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid. The post Subtracting The Pluses; From Frenemies To Good Old Enemies appeared first on AdExchanger.

By |2025-10-13T22:35:28-07:00October 13th, 2025|News|Comments Off on Subtracting The Pluses; From Frenemies To Good Old Enemies

How To Advertise To Advertisers At Ad Industry Events (Like Advertising Week)

People in New York City are bombarded by ads at every turn. But targeted ads? For your industry? While you’re on your way to an event for that industry? The surreality of that experience can still pack a punch, like it did last week at Advertising Week New York. The post How To Advertise To [...]

By |2025-10-13T12:25:43-07:00October 13th, 2025|News|Comments Off on How To Advertise To Advertisers At Ad Industry Events (Like Advertising Week)

Titan OS Seals Sales Partnership with Tubi

CTV ad tech business Titan OS today announced it has secured a deal granting it exclusive access to ad-supported streaming service Tubi's ad inventory in the UK. The deal covers pre-roll and mid-roll inventory on the Fox Corp-owned service, which launched in the UK last year. The agreement will see Titan OS act as the [...]

By |2025-10-13T11:00:17-07:00October 13th, 2025|News|Comments Off on Titan OS Seals Sales Partnership with Tubi
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