As brands plan for 2026, their calendars are already anchored around major global events. The Winter Olympics. The Super Bowl. The FIFA World Cup. Prime Day. Black Friday. The holiday season. These moments will command attention and investment. But the way audiences experience them has fundamentally changed. Tentpole events no longer begin when the broadcast [...]
It ain’t cheap and it ain’t without its hazards. In the US for example, a candidate who won election to Congress in 2025 spent an average $3.07 million; in the Senate, the average spending for winning candidates was $29.19 million. The upcoming 2026 mid-terms and 2028 national elections will undoubtedly dwarf those amounts. Meanwhile, over [...]
The FBI wants your data; Agency-owned AI platforms may not be long for this world; and how much data is too much, anyway? The post The New Data Buyer In Town; The Old Agency Buyer Of AI appeared first on AdExchanger.
...Provide comprehensive operational support to the VP of Operations and Account Managers in the planning, execution, and post‑execution The post Hiring for Director of Operations—OOH Classifieds Today first appeared on OOH TODAY.
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere trying to create clutter-breaking creative ads. This week: ads from British Airways, Sprite, Flipkart and more. British Airways: An Original British Briefing The airline safety video could become a genre by itself in [...]
The latest rankings place Greece near the bottom of the EU.Not shocking. What matters is the gap they point to. We still lean on the origin story. The birthplace. The inheritance.As if that carries forward on its own.It doesn’t. What matters is how power behaves on an ordinary day.Not in speeches. In decisions.Which rules get [...]
As spring draws people outdoors, brands have a unique opportunity to connect beyond the screen. With increased footfall and a growing appetite for real-world experiences, billboard advertising becomes a powerful tool to capture attention, build trust, and create lasting impressions in high-traffic environments. The post Step Into Spring: Why Q2 Is the Right Time to [...]
Fox News remained the most-watched cable news network.
In this week's Week in Review: Canal and PPF mull taking Viaplay private, marketers raise principal media concerns in new ANA report, and the UK backs down on AI copyright revisions. Top Stories Canal+ and PPF Could Take Viaplay Private Canal+ and PPF are considering bringing Viaplay into private ownership, according to reports from Bloomberg. [...]
NBC News to partner with Joanna Stern on tech coverage.
