In a competitive marketplace like Pune, creativity means nothing if it does not reap tangible value – precisely, revenue. OK. It may sound a little blunt to those who detest looking at creativity from a commercial lens. However, it is undeniably true that the core objective of advertising is to spread the word, engage, and… Read [...]
...Join our dynamic team as a Graphic Designer/Brand Marketing Specialist at SILVERCAST, a leading force in the out-of-home (OOH) media industry. We are looking for a seasoned, strategic, and results-driven professional to The post Graphic Designer/Brand Marketing Specialist —OOH Classifieds Today first appeared on OOH TODAY.
In 2026, LED screen advertising has become one of the most effective channels for brands seeking high-impact visibility in Southeast Asia. As consumers spend more time on mobile devices and digital platforms, marketing environments are increasingly saturated with short-lived, skippable messages. This saturation has significantly reduced attention and recall across online channels. As a result, [...]
Layoffs hit CNBC as fewer than a dozen positions have been eliminated as part of an editorial overhaul.
Paramount and Warner Bros. Discovery are poised to shake up the ad industry, but not without clearing some hurdles.
The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients’ money. The post Feeding A DSP With Shopper Data appeared first on AdExchanger.
CNN staffers are reportedly apprehensive following the news that they will be part of Paramount Skydance.
In this week's Week in Review: Paramount is set to acquire Warner Bros. Discovery after Netflix drops its bid, the Premier League announces plans for a streaming service in Singapore, and ad tech companies report continued CTV growth. Top Stories Netflix Drops WBD Bid, Paving Way for Paramount Takeover Netflix has walked away from its [...]
Marketing boss Annie Barrett wants to build on the 'halo' effect from Jackson's first ads.
David Jones’ Brandtech Group has enjoyed its share of good fortune, not least in staying away from public markets even though it has raised lots of cash from investors. It was also one of the first to trumpet the opportunities of AI. Brandtech businesses include Jellyfish, Oliver, Gravity Road and AI platform Pencil. Now Jones [...]
