Week of July 20 Cable News Ratings: Networks Have Down Week
Fox News remained the most-watched cable news network with 96 out of the top 100 cable newscasts.
DOOH You Like Women’s Sports?
Women’s sports is having a moment as publishers, advertisers and the tech vendors in between try to capitalize on rising viewership. Digital out-of-home is having a moment, too. The post DOOH You Like Women’s Sports? appeared first on AdExchanger.
Sweetgreen Tapped Atmosphere TV To Introduce World Cup Viewers To Its Wraps
Sweetgreen used the World Cup as a marketing opportunity to promote its new wraps. The brand tapped the video advertising startup Atmosphere TV for help running a video ad in those public spaces where people were likely watching the World Cup. The post Sweetgreen Tapped Atmosphere TV To Introduce World Cup Viewers To Its Wraps [...]
Time Tries Monetizing Bot Traffic; The FTC Sues Hims & Hers For Sensitive Data Sharing
Serves You Right The ad industry has found a new audience to bombard with ads: AI bots. Time recently began serving ads to bots in an attempt to monetize its growing bot traffic. The ads are formatted as FAQ-style brand content and labeled as sponsored. Influencing agents may eventually become even more important than influencing [...]
Amazon Crushes Earnings And Reaches Almost $20 Billion In Q2 Ad Revenue
Amazon’s advertising businesses earned a total $19.8 billion in Q2, the company reported in its quarterly earnings on Thursday. That’s up from $15.7 billion in Q2 2025, and good for a 26% year over year growth rate. And while those revenue numbers would be reason to celebrate for any other advertising business, they barely registered [...]
Reddit Had A Great Q2, But Investors Have AI Search Jitters
Guess there’s no pleasing investors. Despite Reddit delivering an objectively solid Q2, with overall revenue up 61% year over year to $805 million and advertising revenue up 64% YOY to $762 million, the company’s stock cratered on Thursday, sliding nearly 13% in after-hours trading. Why? Because AI. Specifically, Wall Street is fixated on how AI [...]
Week in Review: LHF Rules Dent ITV Revenues, Unilever and Coca-Cola Shout Out World Cup, and AI Traffic Drops Hit UK Publisher Revenues
In this week's Week in Review: ITV reports H1 earnings, the World Cup boosts sales for Unilever and Coca-Cola, and AI traffic drops hit UK publisher revenues. Top Stories LHF Rules Knock £20 Million From ITV Revenues The new rules around Less Healthy Food (LHF) advertising knocked around £20 million from ITV's H1 revenues, according [...]
MAA Ad of the Week: Monzo from BBH
It was a surprise when BBH abandoned Barclays for challenger bank Monzo (admittedly a pretty big one) but the agency’s first work shows there’s the possibility of something pretty good once you escape the old banking tropes: less service, less interest, bigger bonuses for the bosses etc. Interesting choice of Van Morrison. Are they aiming [...]
How the 60 Minutes Editorial Process Is Supposed to Work
Amid 60 Minutes controversies, sources explain the editorial workflow of a typical story to TVNewser.
Ads of the Week: 10 Campaigns That Caught Our Eye, From On to Reese’s
Reese’s Oreo, Instacart, Monzo, BMW, Yahoo, and more are behind the week’s most notable ads.