Martini epitomised Don Draper Mad Men-era advertising just as much as Coke teaching the world to sing. Now Martini Man is back in the form of Bridgerton actor Jonathan Bailey auditioning for the role, all in the cause of Martini Bianco challenging Aperol in the spritz stakes. Martini V-P Emma Fox says: “Jonathan Bailey brings [...]
American Eagle bets on Lamine Yamal's Gen Z appeal to score beyond the pitch.
The experiential marketing leader behind Radio Blue revives Art Deco relics with new technology.
The real soccer rivalry is playing out in the ads.
You don’t usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that’s a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow. Raff, who joined goop last April after stints as SVP of digital at Hailey Bieber’s [...]
Can I have your attention? Because your attention is becoming an actual currency for ad deals. That’s the pitch for the attention measurement provider Adelaide, which, on Tuesday, announced that pre-bid targeting using its proprietary attention metric, called AU, is now live in Amazon DSP. Advertisers can target high- and medium-attention ad inventory while filtering [...]
Bending Reality Bending Spoons, an Italian digital media conglomerate, filed for IPO this week. In a world overcome by AI, Bending Spoons is a bet on good-old web properties like AOL, Eventbrite, Vimeo and others. BS buys these properties on the cheap, while the aggregate data and services improve performance across the fleet. The idea [...]
Men 25 to 34 were 31% more likely than the average adult to be reached by The post The Format Younger Dads Can’t Walk Past first appeared on OOH TODAY.
appointed Sarah Kim as Managing Director of Talon Canada. Promoted from her role as SVP, Investment & Strategy, Kim has played a central leadership The post Kim succeeds Benadiba at Talon Canada first appeared on OOH TODAY.
"This is a landmark moment for the OOH industry. For the first time, we have an independently verified, globally consistent measure of programmatic DOOH spend The post 1st Global Measure of Programmatic DOOH Spend first appeared on OOH TODAY.
