How Spirit Airlines’ Low-Cost Branding Contributed to Its Crash
The budget airline's brazen embrace of base-fare pricing turned consumers off and made way for competitors to ride its tailwinds
Duncan Painter Leaves Omnicom
Duncan Painter is leaving Omnicom, the holding company announced today. Christine Gambino, previously chief operating officer for Omnicom's global platforms business, Omni, will take over as CEO.
Could a Unified, Independent Measurement System for CTV Be Close?
This post was created in partnership with Viant Key takeaways CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to new challenges and opportunities. While […]
How Marketers Can Get Clean Incrementality Measurements in a Messy World
This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question: Did a campaign change behavior […]
Turning Complex Data Into Genuine Audience Connections
This post was created in partnership with Inmar Media Key takeaways Marketing teams can use data to make educated guesses about a target audience’s purchase intent these days, but the […]
The Three Things Every Local Business Needs Before Buying Ads
You’ve poured money into marketing and aren’t getting the results you’d expect. Yet you can’t figure out why. You might be using the right platforms and have great creative content to share. But do you have all of the puzzle pieces to put together an effective marketing plan that will get you new customers and [...]
A New Chapter for PGN: 40 Years Strong, Now Working Smarter
In 1994, PGN was in need of a new home. After 14 years in St. Clair Shores, our team had outgrown our place and we needed to move to a... The post A New Chapter for PGN: 40 Years Strong, Now Working Smarter appeared first on PGN Agency.
Sir Mo Farah Goes the Distance with Chery UK in New Super Hybrid Campaign
Global marketing agency TEAM LEWIS has devised a new campaign for CHERY UK, partnering one of the UK’s fastest growing car brands with Sir Mo Farah CBE - one of the world’s most celebrated athletes. Sir Mo Farah CBE is the central figure in the campaign, which showcases the brand’s unique, proprietary Chery Super Hybrid (CSH) electrified [...]
Losing Traffic To AI Search? Do More Video, Says Major League Fishing’s Jared Collett
In ad ops terms, Major League Fishing has more in common with the average online publisher than the average professional sports association. The post Losing Traffic To AI Search? Do More Video, Says Major League Fishing’s Jared Collett appeared first on AdExchanger.