Nestlé has launched "Real Cravings", an initiative focusing on what women need during their journey through its maternity brand, Materna. Women's health presents a huge and exciting opportunity, with many unmet needs and the demand for better solutions rapidly growing. Through the Materna brand, Nestlé is focused on meeting the unique nutritional needs of women [...]
George Parker, now to be found at adscam.blog, sends us these toughts on the pending demise of DDB amid the Omnicom/IPG merger. We predicted in October it was set to be merged into TBWA. George writes: No surprise that as part of its merger with IPG, Omnicom has kicked DDB under the bus. This iconic [...]
New York’s Algorithmic Pricing Disclosure Act is now in effect (as of November 10, 2025). (Read our coverage of the law in our June 25, 2025 Advertising Law Blog post.) Originally enacted in May as part of the state’s 2025-2026 omnibus budget bill, the law's effective date was delayed due to a failed legal challenge [...]
Hologram-ish Celebrities, Volta Acquisition, and Sports on Deck -- these are the headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
To celebrate 100 years of Corona in Chile, DAVID Buenos Aires used pinhole photography—a lensless technique developed in the 19th century that relies solely on a box, a small aperture, and natural light—to create new images with a timeless quality. Conona’s team set out to tell 100 unique stories along Chile’s coastline. “With this project, [...]
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Auto rickshaws, a major public transport mode, are also the lifeline of Pune’s bustling streets, busy IT corridors, the vibrant downtown, and peaceful residential areas. However, auto rickshaws play a role beyond transport. Their omnipresence makes them a transformative means of advertising as well. For the local marketers, they are more than just affordable mobile… Read [...]
Their mini romcom is a classy move both for the star and the upmarket supermarket. But how many times will you be able to watch it before you start gagging? It has been a big couple of months for Keira Knightley. In October she starred (as a Guardian journalist, no less) in Netflix’s thriller The [...]
Send us a text In Episode 12 of this season’s Digital and Dirt podcast, Ian sits down with Paul Gartland, Executive Vice President and Northeast Regional Manager, to reflect on his remarkable 40-year career at Lamar. Paul discusses lessons learned and the values and innovations that have shaped his leadership style. Podcast Breakdown 00:00 - [...]
Two new bots integrated within Google Ads can help marketers build and analyze their campaigns autonomously.
