Independent agency the7stars has taken the decision to never use principal media, ruling out the controversial yet growing trading model for the benefit of its clients. "The client has the benefit of full transparency in terms of where the money is being spent, how much money is being spent, and full audit rights," says Jenny [...]
Did you ever wish you had a version of Google Maps charting connections between your different data sources? Google announced today it’s adding a Map View to Data Manager, its tool for activating first-party data. The new interface helps marketers understand which data sets are impacting ad performance and lets them spot errors in campaign [...]
A belief that forward momentum and progress are propelling mankind towards an ever-brighter future can feel like it comes from a different era. But it’s still the reality for AI optimists, and these are the people targeted in great style by Uncommon Creative Studio’s upbeat new global campaign for fintech Airwallex. “Build the future” is [...]
Helping win a presidential election and running marketing for a ball trimmer brand have more in common than you’d think – at least if you’re Marcelo Kertész. Kertész, this week’s guest on AdExchanger Talks, is the CMO of Manscaped, which is repositioning itself from a below-the-belt grooming brand to a whole-body grooming platform – or, [...]
Your buyer has read the playbook. That is the part most marketing teams still pretend isn’t true. They know the gift is not just a gift. They know the countdown timer probably resets. They know the “people like you also bought” line is not innocent. They know social proof can be bought, scarcity can be [...]
via large here
a complete turnkey billboard service provider energy efficiency starts at the manufacturing level. The deep understanding of the The post Cutting Energy Does Not Mean Cutting Quality first appeared on OOH TODAY.
