Turning Cultural Moments Into Measurable Growth with TikTok and Keurig Dr Pepper
Turning Dr Pepper's viral "Romeo" jingle into one of the brand's biggest marketing moments.
Kickbacks Takes An Outsider’s View While Bringing Ads To AI Agents
Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like hypersonic reentry vehicles and satellite buses (which are the central satellite bodies that carry a payload or instruments, not something that, like, shuttles satellites out to a launch pad). But he’s always had a taste for online [...]
AI Might Not Need Perfect Data – Except When It Comes To Revenue
Every publisher and media company is asking the same question right now: How do we make AI work for our business? But in the rush to adopt, there’s a foundational question most teams aren’t asking loudly enough: Is your data actually ready for it? AI doesn’t conjure insights from nothing. It works on what you [...]
B2C is the new B2B; The Reddit vs. GEO Challenge
Business Casual Is B2B marketing becoming a lot more, well, B2C? One big takeaway from Cannes Lions this year was that creators and influencers have taken over as the new celebs at the conference. Creator-style marketing has also taken over B2B tech company marketing. C-suiters doing their own LinkedIn-style content, mixing in with the influencers [...]
OOH Best Creative Last Week Today
From Kylie to KFC, peaches to pests--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
DPAA Canada Summit: Brands, Agencies, Storytellers, Tech Innovators Gather to Discuss Trends Driving Innovation and Success in Digital Out of Home GalleryDPAA Canada Summit: Brands, Agencies, Storytellers, Tech Innovators Gather to Discuss Trends Driving Innovation and Success in Digital Out of Home
DPAA Canada Summit: Brands, Agencies, Storytellers, Tech Innovators Gather to Discuss Trends Driving Innovation and Success in Digital Out of Home
Powerful Creative, Sports & Entertainment Tie-ins, Real Outcomes are Key to Growth The post DPAA Canada Summit: Brands, Agencies, Storytellers, Tech Innovators Gather to Discuss Trends Driving Innovation and Success in Digital Out of Home first appeared on OOH TODAY.
The Best Billboard I Saw Today
Where OOH Meets the Party The post The Best Billboard I Saw Today first appeared on OOH TODAY.
‘Welcome to the Creek’
Created with Special Group, the platform introduces a bolder visual and verbal identity built around authenticity, optimism and The post ‘Welcome to the Creek’ first appeared on OOH TODAY.
The Evolution of Advertising in Airport Lounges
By Abirame Shanthakumar Introduction Airport advertising has become more digital over time. It is no longer a simple billboard, but an interactive digital board. It has transformed the way in which brands interact with travellers in real-time and has improved the passenger experience. This shift to digital innovation has improved the passenger experience. The shift [...]
Why Airport Lounges are Becoming One of the Most Effective Advertising Environments
By: Anthony Dubiel The advertising industry is experiencing a challenge when it comes to attention span. Consumers encounter numerous online advertisements daily, but they mostly ignore, skip, or simply forget about most of them within seconds. Social media is overloaded with advertisements, digital media suffers from banner blindness, while even traditional out-of-home placements operate in [...]