Advertising group declines to comment on reports of interest from rival Havas and private equity groups Apollo and KKR Business live – latest updates Shares in WPP have risen sharply amid speculation that the advertising group could be the subject of a takeover by a rival or a private equity buyer. Its French rival Havas, [...]
Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago. The industry didn’t reinvent contextual targeting; it simply replaced one keyword with a cluster. Keywords were once the best we had. Now, keyword-based targeting is fundamentally inaccurate – and it’s time we admit it. In English-speaking [...]
Out of Home is the last “heroic” medium, World Out of Home Organization President Tom Goddard said at the recent APAC Regional Forum in Seoul, South Korea. Quoting Ogilvy Group UK CEO James Murphy, he said the medium had not just out-performed other legacy media amid the digital tidal wave but maintained its market share. [...]
We’re seeing growing adoption of programmatic in the CTV space across Europe says Stefanie Briec, Senior Director, Demand Sales at Comcast Advertising. More and more advertisers are buying through programmatic channels, seeking automation and flexibility, and that in turn is encouraging broadcasters to open up programmatic pipes. With live inventory, however, adoption in Europe is [...]
New agents will live within Yahoo's demand-side platform, where advertisers can also integrate their own custom AI tools.
Citywide Program Asks New Yorkers to 'Imagine If…' - Engaging Subway Riders to Share Their Imagination The post OUTFRONT with Google DeepMind— ‘Imagine If…’ first appeared on OOH TODAY.
Laser Eye Center struck the balance between human creative and AI usage by partnering with creative marketplace Kartel to generate ads for a local TV network. The post Marketers Are Learning That AI Is Only As Skillful As The Humans Prompting It appeared first on AdExchanger.
Luxury Danish audio brand Bang & Olufsen appointed Mother’s The Or to help celebrate its centenary, and the result is a high-end global campaign that nods to the brand’s history without getting mired in the past. Taking the form of a wild elevator ride, the film journeys through the decades to show how sound and [...]
Starbucks welcomes the holiday season with its latest work, “Together is the Best Place to Be,” shining a light on some of the most iconic aspects of the brand during the holidays. Created by its agency of record, Anomaly, the campaign spotlights the holiday season as it brings out the very best of Starbucks: warmer, more festive coffeehouses, beverages [...]
The notes are unmistakable. Fleetwood Mac’s timeless “Landslide” anchors Lexus’ newest December to Remember commercial, “Over the Years,” which tells a heartfelt story about family, the passage of time, and the holiday moments that stay with us. Returning November 4, the campaign invites audiences to rediscover what makes the holidays unforgettable: not what we receive, but how [...]
