AB InBev Wins Cannes Lions Creative Marketer of the Year for a Historic Third Time
Cannes Lions has named AB InBev as its 2026 Creative Marketer of the Year.
Exverus by Brainlabs’ Aaron Silva Is the Good Cook Behind Big Evil Barbecue
The assistant director of ad ops makes all his meats at home on a collection of grills and smokers.
How I AI: Tech Recipes CEO Brian Chap Built a ‘True Decision Engine’
Inside the strategic consultancy's RootIQ product, plus how Chap uses AI at home.
Santander likes to say ‘no’ to TSB as brand disappears after 215 years
Santander bought the TSB for £2.65 billion only last week, but is already making plans to ditch the 215 year-old brand, according to the FT. The name will be phased out and replaced by Santander UK. TSB’s reputation as “the bank that likes to say yes” was built with a classic 80s ad campaign by [...]
M&S struggles to replace Anderson in its Summer Of Love
M&S is clearly terribly excited about its ‘Love That’ campaign starring Gillian Anderson earlier this year – System! ranked it in the top 10 tested fashion ads – and so it’s continuing the same theme ‘The Summer of Love.’ By Mother again but, alas, without Ms Anderson. Amelia Dimoldenberg, of Chicken Shop Date fame, has [...]
Local Digital Advertising in 2026: Best Strategies to Grow
If you’re managing growth for local businesses right now, you already know the shift. It’s no longer about “being online.” That part is done. The real pressure in 2026 is proving that every dollar put into digital actually brings something back. Local advertising has become less forgiving. Better tools mean less room for guesswork. Clients [...]
Proven Fitness Marketing Ideas to Increase Your Membership Base
The fitness industry is more saturated than ever. New fitness studios, apps, and independent personal trainer businesses launch every month, all competing for the same pool of potential members. Standing out takes more than a great facility or talented coaches. It takes deliberate, consistent fitness marketing that speaks directly to what your target audience actually [...]
Financial Services Marketing Trends to Watch in 2026
Marketing in the financial services industry has always been about innovating and complying. It is sometimes hard to strike a balance between both, but in 2026, it is more important than ever to get this right. If you are a financial services marketer, you already know the challenges with technology that is spinning out of [...]
Jameson Teams Up With J Balvin and KidSuper for Soccer’s Big Year
Jameson, MLS's official whiskey, releases campaign ahead of the World Cup.
From Billboards to Impact: John Gibb and Formetco Are Giving Back
In an industry built on visibility, this may be one of the most impactful things happening just behind the scenes The post From Billboards to Impact: John Gibb and Formetco Are Giving Back first appeared on OOH TODAY.