The tabloid expects revenue from social video to make up more than a third of its direct advertising business by 2027, up from 20% today.

The ecommerce giant is helping advertisers integrate into the AI answer engine.

Tubi's new campaign will give you all the feels thanks to Y2K nostalgia.

DeepIntent launched Cora, an AI platform with multiple agents designed to let healthcare marketers execute tasks with conversational language.

What does the rep know about the advertiser’s current priorities that was not true at the last conversation? If the answer is The post Pipeline Review That Actually Improves Performance first appeared on OOH TODAY.

Formetco, Why Not Advertising, LLC, Lamar Outdoor Advertising, Publicis, Visions Advertising Media, LLC, Horizon Media, JCDecaux, The Media Shop, Apex Exchange, Zenith Optimedia, Advertising Vehicles, National CineMedia (NCM), Lamar Advertising Company, Branded Cities, i-media, Townsquare Media-Flint, HH Global, Harmelin Media, Intersection Co., Legends Entertainment District-Phoenix Suns/Arizona Diamondbacks, Alchemy_Media, Skyview Networks, Ollie's Bargain Outlet, Inc., OUTFRONT [...]

“All I know is that I know nothing.” This quote (along with variations of it) is frequently attributed to Socrates, via Plato’s account of him. For most of the past year, it’s also what the leader of almost any company specializing in AI search would tell you. If you asked one of these companies to [...]

Google must rework search in Europe to comply with the bloc’s Digital Markets Act. Plus: Brands are still trying to figure out how to advertise in video games. The post Google Search Has To Play Nice; Khajiit Has Ads If You Have Coin appeared first on AdExchanger.

Takis Took the World Cup to the Streets The post The Best Billboard I Saw Today first appeared on OOH TODAY.

The campaign marks Audi’s first entry into Formula One, putting the brand’s high performance credentials back in focus. The post Turning Raw Power into Real Movement first appeared on OOH TODAY.