The last few years have seen concerted efforts by European broadcasters to enable small and medium-sized enterprises (SMEs) to advertise on TV, including the release of RTL AdAlliance's AdManager last year, and the UK launch of Comcast’s Universal Ads in June. TF1 PUB, the ad sales house of French broadcaster TF1, has proven particularly agile [...]

Childhood Cancer Canada has launched a campaign titled 'Back to School Looks Different for Kids with Cancer' to coincide with Childhood Cancer Awareness Month in September. The initiative, developed in collaboration with the Toronto-based agency The Garden, aims to spotlight the unique challenges fa...

MANSCAPED has launched a new advertising campaign for its Lawn Mower® Ultra Gen 6, a ball trimmer that represents the latest advancement in their product line. The campaign takes a unique approach by marketing the grooming device with the same sophistication and style typically reserved for luxury c...

Ad agencies love to talk about pitching like it’s sport: winners, losers, league tables. Last week’s PepsiCo/Coca-Cola global media account […] The post Omar Oakes: Ad agency pitch theatre is not a sport, but a beauty contest first appeared on More About Advertising. The post Omar Oakes: Ad agency pitch theatre is not a sport, [...]

Ad agencies love to talk about pitching like it’s sport: winners, losers, league tables. Last week’s PepsiCo/Coca-Cola global media account […] The post Omar Oakes: Ad agency pitch theatre is not a sport, but a beauty contest first appeared on More About Advertising. The post Omar Oakes: Ad agency pitch theatre is not a sport, [...]

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Judging opportunities across creativity, tech, media, and more

Meet the new Prebid boss, same as the old boss? Prebid.org has appointed its former longtime chairman, Garrett McGrath, as its second-ever president, the organization announced on Thursday. McGrath left Prebid in June following five years as board chairman after stepping down as SVP of product management at Magnite. Since he no longer worked for [...]