With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched live event in history. For advertisers, that creates an obvious opportunity to reach soccer fans around matches, highlights, team coverage and tournament content. But the bigger opportunity is less obvious. Sports fandom does not live [...]
Broadcaster reveals revenues from expanded tournament are running about 30% higher than for Euro 2024 The World Cup will be the most lucrative sports event ITV has ever aired, the broadcaster has said, with bosses calling the tournament a “six-week summer Super Bowl moment” for TV advertising. The channel is airing 51 of the 104 [...]
The account is estimated to be worth around $250 million.
One of adland’s most influential accreditors is showing signs of strain as major players let their certifications lapse
Alexa for Shopping is opening up new ad opportunities.
With sex trafficking expected to spike around the tournament, DNA&Stone raises awareness of the issue with real testimonials.
Reilly’s career has spanned Stanley, HeyDude, and Crocs, and he’s never fled. In so doing, he’s built one of the most culturally-resonant brands of the last decade.
Tesco has such a grip on the UK food market that you can hardly blame it for trying something a bit different. Like its new ‘Need Anything From Tesco’ line and ‘Whoosh’ delivery service. Agency BBH is flirting with a darker tone, this is the darkest yet with the spooky delivery driver. Adventurous yes, a [...]
Cannes Lions is looming and there are really two questions: one is it an advertising event any more (Saatchi’s New Directors showcase – now New Creators – once one of the highlights, has now abandoned it for the lesser delights of SXSW in London) while the big money and big shows on the beach will [...]
Thank goodness Canada is a co-host of the tournament, and is here to bring some balance to US braggadocio. The first game in Canada sees the host nation playing Bosnia Herzegovena in Toronto on 12th June, and the Bank of Montreal is celebrating with some quirky 15-second spots that see a bank employee playing a [...]
