Christmas ad winners: Waitrose, Tesco and more top creative ads of the week
The Christmas ad season is upon us. Several brands in Europe and the US, across categories (especially retail such as John Lewis & Waitrose) create campaigns that have a global fan following. In this week’s compilation of clutter-breaking creative ads, a few Christmas ads which caught my eye, among others. Waitrose: The Perfect Gift The [...]
Asset-level editorial review and other updates for November
Learn about some of the latest key product updates in the Microsoft Advertising platform, including asset-level editorial review.
Ultra-processed food linked to harm in every major human organ, study finds
World’s largest scientific review warns consumption of UPFs poses seismic threat to global health and wellbeing Ultra-processed food (UPF) is linked to harm in every major organ system of the human body and poses a seismic threat to global health, according to the world’s largest review. UPF is also rapidly displacing fresh food in the [...]
Website Redesign Considerations: Complete Guide
Did you know that over 88 percent of online visitors are less likely to return after a poor website experience? A well-designed site does more than attract attention—it shapes how... The post Website Redesign Considerations: Complete Guide appeared first on PGN Agency.
IKEA goes Mother-less
All good things come to an end – but do they have to? IKEA and Mother are parting ways in the UK after 15 productive years (including a review) with expressions of regret on all sides. IKEA’s Sarah Green says: “Mother’s decision not to participate in the creative review brings to an end 16 years [...]
The Best Billboard I Saw Today
From Street Chalk to Skyline: A Launch That Soared The post The Best Billboard I Saw Today first appeared on OOH TODAY.
AI Search Tools Face Monetization Crunch; And So Does Kids Content
GEOh No! Apparently, the new it product for agencies is to offer tools and services that help brands understand how they appear in “zero-click” AI-driven search. These tools are hard to resist. What brand doesn’t want to know what LLMs are saying about it? But, as Digiday reports, the agencies that offer them are beset [...]
Top Industries Thriving with Billboard Advertising
Billboard advertising has long been one of the most reliable and effective ways for businesses to reach a broad audience. Unlike digital ads that can be skipped or TV commercials that get muted, billboards have staying power. They’re part of the landscape, literally. But for marketing professionals and business owners weighing their options, one big [...]
It’s Game Over For Outdated Gamer Stereotypes
Billions of engaged consumers with disposable income spend hours of their lives playing mobile games. But, for some reason, marketers are still only dipping a toe. And that’s been the case for years. “It’s been quite a long time that ad spend in gaming isn’t commensurate with time spent in gaming,” says Gabrielle Heyman, Zynga’s [...]