What does 2025 have in store for the world of advertising and marketing? Among the many AI-focused predictions, agency Wonderhood has come up with a parallel track that spurns technology and embraces the unlikely (but all-too-believable) trend of “Medievalism.” “The great regression” is a rejection of modern tech culture, fuelled by Trump’s return to power [...]
For those looking into what is Dynamic Ad Insertion (DAI), it transforms the advertising landscape by offering personalized and seamlessly integrated ads into live and on-demand video content, changing the game for OTT advertising agencies. Unlike traditional TV advertising, DAI takes a page from the Meta advertising playbook and uses advanced data analytics to target [...]
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Depending on how you spent your Christmas Day, you may well have renewed your acquaintance with a hapless inventor, his long-suffering sidekick and their dastardly nemesis. As we wave goodbye to the season of advertising best practice – that short window where our audiences like what we do – it struck me that there might [...]
Who d’a believed it? Chicken can be cool? But that’s what KFC and agency Mother are achieving in the UK, repositioning the venerable brand for a new generation with not a beaming good ol’ colonel from the Deep South to be seen anywhere. BBH, when it launched on an unsuspecting world, said when the others [...]
News12 has responded to the story about Annalisa Klebers claim that she was bullied and gaslit after asking for more money. At News 12, we are committed to providing an inclusive and equitable workplace, and the wellbeing of our employees is a top priority. We take matters important to our employees seriously and thoroughly investigate...
Considering the many, many industry shake-ups that defined the year, it's easy--perhaps too easy--to feel pessimistic about the future of TV news. That's why TVNewser decided to dedicate the last day of 2024 to spotting the green shoots that may bloom in 2025. As a companion piece to our 2024 lookback, we asked insiders at...
Just around the corner this evening and for the following days, as a new ...remember to make The post Make 2025 Stories Worth Telling first appeared on OOH TODAY.
From football to fridges, Jimmy Carter to Beyonce—here are the top 10 OOH executions that caught our attention last week. The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
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