Although the number of U.S. jobs in advertising, public relations, and other related services remained flat throughout 2024, the jobs themselves are changing. Exclusive data from LinkedIn shows how. When comparing the quantity of marketing-related job titles on LinkedIn user profiles in 2024 versus 2022, no position experienced more growth than "Sales Marketing Supervisor," which...
As the world welcomes 2025, Tiger Party shares some behind the scenes and not so behind the scenes, photos from the Times Square New Year’s Eve celebration The post It’s a Tiger Party New Year in Times Square first appeared on OOH TODAY.
Predictions, partnerships, and reflections—read the latest headlines that should be on your radar. The post OOH News You Oughta Know Today first appeared on OOH TODAY.
transaction creates a unique operation with an estimated additional valuation of R$100 million by The post THE LED Acquires Invian first appeared on OOH TODAY.
In today’s digital age, establishing a strong presence on Instagram is essential for business success. With Instagram being one of the leading social media platforms and advertising growing exponentially for Meta ad agencies, businesses have the opportunity to reach millions of potential customers by utilizing effective strategies. From creating visually appealing content to understanding Instagram’s [...]
There’s been a quiet diaspora from adam&eveDDB, still one of the UK’s premier ad agencies and now a growing international force running Omnicom’s DDB network. Founders James Murphy and David Golding exited to New Commercial Arts (now part of Ogilvy), Jon Forsyth launched Neverland and Richard Brim and Martin Beverley are set to set up [...]
ASUS will debut the world's lightest Copilot+ PC during the AIways Incredible launch on January 7, 2025. This groundbreaking laptop redefines ultra-light, AI-powered performance and will kick off CES 2025 with a live global stream. The article ASUS to Unveil Ultralight Copilot+ PC on January 7 appeared first on World Branding Forum.
Centrica-owned British Gas and ecotech brand Hive are sponsoring Channel 4’s home shows, flagged by 24 idents from T&Pm. They use all the tropes of the home improvement genre, but the admiring comments are directed at the British Gas engineer rather than the décor. A second series of idents will tick the “sustainable living” box [...]
What does 2025 have in store for the world of advertising and marketing? Among the many AI-focused predictions, agency Wonderhood has come up with a parallel track that spurns technology and embraces the unlikely (but all-too-believable) trend of “Medievalism.” “The great regression” is a rejection of modern tech culture, fuelled by Trump’s return to power [...]
For those looking into what is Dynamic Ad Insertion (DAI), it transforms the advertising landscape by offering personalized and seamlessly integrated ads into live and on-demand video content, changing the game for OTT advertising agencies. Unlike traditional TV advertising, DAI takes a page from the Meta advertising playbook and uses advanced data analytics to target [...]
