Iconic Scottish soft drink Irn-Bru has departed Scotland’s Leith agency after 30 years and moved to Lucky Generals. Lucky Generals won a pitch for Irn-Bru and sister brand Rubicon also involving London rivals Uncommon Creative Studio and St Luke’s. AG Barr director of marketing Lucy Henderson says: “We’ve had a long and successful relationship with [...]
Ad Age asked industry executives who know and have worked with John Wren and Philippe Krakowsky how the CEOs’ strengths, weaknesses and managerial skills match up, and how that could impact the pending integration of Omnicom and IPG.
Perplexity, ChatGPT, Gemini, Claude and others are forcing marketers to rethink how their brands are portrayed on the internet.
OOH Masters has grown to become a dominant force in the Dutch OOH market. With billings exceeding The post Talon Steps Up to Dutch OOH Masters first appeared on OOH TODAY.
ESPN, United Airlines, MGM Resorts, Quan Media Group, Gemini, Lenovo, Rite Aid/Thrifty Ice Cream, Valvoline Inc., Omnicom Commerce, Wyndham Hotels & Resorts, Havas New York, Las Vegas Aces, Xumo, and Delta Airlines The post Dinners, Brand/Agency Panels, Insights and Networking first appeared on OOH TODAY.
'From Japan to the world, from the world to Japan'. The post Our WOO To Tokyo first appeared on OOH TODAY.
the pioneer and market leader in Out of Home measurement and attribution, is thrilled to announce the The post Reveal Lift Measurement to Canada first appeared on OOH TODAY.
The travel industry is taking off and advertisers looking to get on board need to pay close attention to how […]
Only one automaker has confirmed a Super Bowl 2025 ad, and Kia is the latest to sit out the Big Game.
WLS investigative reporter Chuck Goudie has left the Chicago ABC owned station after more than 40 years. Goudie started working at the station in 1980 as a general assignment reporter. "Chuck Goudie was a valued member of our ABC7 team for many years and we thank him for his groundbreaking contributions," spokesperson Jayme Nicholas told...
