Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Mark Ritson, a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in Phoenix, Arizona. Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on marketing...
Measurement firm Comscore has appointed Jackelyn Keller as chief marketing officer. Keller succeeds Tania Yukia, who left in 2023 after helping reposition the brand around the future of media measurement. The new CMO brings extensive experience in linear TV, streaming, digital and programmatic advertising, as well as product marketing and revenue strategy. She previously served...
Americans woke up on New Year's Day to the horrific news of a terror attack in New Orleans, Louisiana. A vehicle intentionally drove down Bourbon Street during the early morning hours of Jan. 1, plowing into the crowd and killing 15 people. Authorities have since classified the attack as an act of terrorism and named...
In this compelling episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Greg Hewitt, CEO of DHL Express in the U.S., to discuss the future of logistics and commerce. Drawing on his 30 years of experience at DHL, Greg offers forward-looking insights into how global shipping is evolving to...
Brave Commerce Live took over New York in 2024, bringing together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work together to drive growth. This special episode recorded at the event, Ashley Becker, vp of global ecommerce capabilities at Kraft Heinz, and Mike Geller,...
WTVG in Toledo, Ohio is making changes to its anchor lineup for the New Year. Starting Monday, longtime morning anchor Sashem Brey will be joining Lee Conklin at the anchor desk for the ABC affiliate's 5:00 and 6:00 p.m. newscasts. Claire Mitchell will join James Starks for Action News Good Morning on the weekdays. Alexandria...
San Antonio CBS affiliate KENS has announced that anchor Audrey Castoreno will return to the station's morning newscast on Monday. Before anchoring the noon and 4 p.m., she used to anchor the station's 4:30 a.m. newscast. "Mornings have always held a special place in my heart, and this team truly feels like family," Castoreno said....
Among the notable creative campaigns for Jan. 2: Dunkin’s Sabrina Carpenter collab and two campaigns kicking off Dry January.
Top TV and streaming executives foresee greater AI use, progress in measurement and the impact of M&A in 2025.
AI and RTO are among top concerns for marketers and agencies—plus, layoff and hiring patterns to keep an eye on.
