Gotta love the British press.
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House 337 is still battling on despite a steady loss of talent and clients. One of its biggest accounts, Santander, is not only reviewing its creative and media agencies but is now threatening to pull out of the UK entirely. For loyal client Current Account Switch Service, the agency makes a somewhat spurious connection: “Blind [...]
US presidents make much of their first 100 days in office (typically Donald Trump began changing his world on Day 1) and new GroupM global CEO Brian Lesser has unveiled elements of his plan to restore what is still the world’s biggest agency media operation to its former pre-eminence. Out go the three global CEOs [...]
Iconic Scottish soft drink Irn-Bru has departed Scotland’s Leith agency after 30 years and moved to Lucky Generals. Lucky Generals won a pitch for Irn-Bru and sister brand Rubicon also involving London rivals Uncommon Creative Studio and St Luke’s. AG Barr director of marketing Lucy Henderson says: “We’ve had a long and successful relationship with [...]
Ad Age asked industry executives who know and have worked with John Wren and Philippe Krakowsky how the CEOs’ strengths, weaknesses and managerial skills match up, and how that could impact the pending integration of Omnicom and IPG.
Perplexity, ChatGPT, Gemini, Claude and others are forcing marketers to rethink how their brands are portrayed on the internet.
OOH Masters has grown to become a dominant force in the Dutch OOH market. With billings exceeding The post Talon Steps Up to Dutch OOH Masters first appeared on OOH TODAY.
ESPN, United Airlines, MGM Resorts, Quan Media Group, Gemini, Lenovo, Rite Aid/Thrifty Ice Cream, Valvoline Inc., Omnicom Commerce, Wyndham Hotels & Resorts, Havas New York, Las Vegas Aces, Xumo, and Delta Airlines The post Dinners, Brand/Agency Panels, Insights and Networking first appeared on OOH TODAY.