Totino's Pizza Rolls is betting that snacks, comedy, and aliens will be the way to people's hearts and stomachs with its upcoming Super Bowl debut. The General Mills brand has again enlisted comedy duo Tim Robinson and Sam Richardson to bring its bite-sized pizza nuggets to the big stage, along with a crying girl and...
Remember Renault’s famous ‘Papa and Nicole’ ads featuring inter-generational romance as well as small cars? Someone at House337 maybe has a long memory too, as in this new ad for CASS (Current Account Switch Service), the government’s attempt to make it easy to switch bank accounts. So we have a blind date that misfires, showing [...]
Audio advertising has traditionally seemed difficult to measure, but a new methodology from Audacy and Claritas proves that full attribution is possible.
WPP made a bold move last week as the first major company in the ad industry to mandate that its 100,000-plus employees around the globe must return to the office four days per week. Five years on from the pandemic, there are legitimate reasons to return. Following in the footsteps of other major corporations, from...
Brands will soon be able to buy in-store ads across more than 340 airport, resort, and train station shops in North America, thanks to a new travel-focused retail media network launching today from WHSmith. Bose and Pepsi have already signed on as advertisers. It's the latest in a series of new category entrants to the...
Social creative agency We Are Social has elevated U.S. CEO Rebecca Coleman to North America CEO to oversee the agency's operations across the U.S. and Canada. In her expanded role, Coleman will focus on strengthening cross-market resources and operations across the New York, Los Angeles, and Toronto offices, and driving growth through innovation in products...
GUESS, Gondolas, Protein Bars & PETA —here are the top 10 OOH creative executions that came to our attention last week The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
On January 20, 2025, the world watched as Donald Trump was sworn in—again—as the 47th President of the United States. But this wasn’t just any inauguration. This wasn’t just about the transfer of power. This was about who holds the keys to the internet itself. Because standing in the VIP section, watching with keen interest, [...]
A look at where each generation stands in 2025 and how marketers can reach the various groups.
A guide to contextual advertising’s latest iteration, the media companies leaning into it and what it means for brands.
