Influencer Marketing Firm Later Acquires Mavely for $250 Million to Help Marketers Track Sales
Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued at $250 million. Later manages social media and influencer campaigns where creators receive commissions for posting sponsored content. Mavely runs a network of 120,000 creators that work with 1,400 brands and retailers like Nike and...
Doritos reveals ‘Crash the Super Bowl’ ad semifinalists
Many of the Doritos “Crash the Super Bowl” finalists lean into absurdist humor.
9 creative campaigns to know about today
Among the notable creative campaigns for Jan. 3: new spots from Tinder and Crunch Fitness and a new brand platform from ZocDoc.
