Reading Time: 2 minutes 2025 is off to an incredible start with VDO.AI’s latest innovation—VDO MaxView, a high-impact ad format designed to elevate publisher monetization while preserving a smooth user experience. Built to deliver premium ad placements, maximize revenue, and boost engagement, VDO MaxView seamlessly integrates into content, giving users an immersive yet non-intrusive experience. Publishers looking to stay ... The post VDO MaxView: Powering Views and Profits appeared first on VDO.AI Blogs.

At reportedly $8MN for a single airing of a 30-second spot this year, Super Bowl ads are an expensive affair. Add to it the cost of production (usually top of the line) and celebrity endorsements (which is also common) no wonder marketers seen to extract maximum ROI for their efforts. No wonder that many campaigns [...] The post Super Bowl ads and more: top creative ads of the week appeared first on Bhatnaturally.

NextGrad’s DOOH operations across 1,100 high schools in the US & Canada. North America’s largest and only higher education ad network operating exclusively inside high schools The post Vistar Media to Power NextGrad first appeared on OOH TODAY.

When it comes to allocating marketing budgets, many B2B companies rely on the commonly cited rule of thumb: spend 8% of your annual revenue on marketing. This figure, popularized by Forrester’s 2024 B2B Marketing Budget Benchmarks, is often used as a benchmark across industries. But is 8% truly the magic number for every business? ? […]

The new limited-edition KFC Zinger fillet comes sandwiched between two crispy hash browns (instead of a burger bun), a novel arrangement that has inspired Mother’s “When you see double, double down” campaign. In a surreal twist, KFC fans see not just double hash browns, but double everything, everywhere. Set to a hypnotic soundtrack, the films … The post KFC and Mother ‘double down’ on new Zinger fillets first appeared on More About Advertising.